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Mobile Blog

iPhone 4 • What you need to know




  • Mobile Search Behaviour in Belgium [Figures] http://ow.ly/1qAwB2   
  • Golden Age of Mobile & Online Advertising by Morgan Stanley • new [SlideShare June 7] http://ow.ly/1qAutk  
  • Slideshow • #WWDC 2010 Keynote http://ow.ly/1qAuq6 ^iPhone 4   
  • Apple predicts iAds will steal 48% of mobile advertising market http://ow.ly/1qAtSh           
  • Should I Buy an iPhone 4? http://ow.ly/1qAtFp    
  • iPhone 4 magific Press Shot pictures http://ow.ly/1qAtyr   
  • 84% would be likely to engage with an mobile ad relevant to their current location 52% acted on an app ad & 18% made a purchase http://ow.ly/1qAthd      
  • Respondents say mobile ads are  welcome & effective with 53% willing to share their location to receive relevant ads http://ow.ly/1qAthd    
  • Apple sold a record 8.75mio iPhones Q1 40% of its revenue. With margins est. at 60% it's Apple prime growth driver http://j.mp/aaKrpf   
  • “Why iAds? Helps developers earn money” Brands: Nissan Citi Unilever Chanel Campbells Sears JCPenny Best Buy Disney.. http://bit.ly/9JNybm    
  • Wall Street Journal's D8 Special Summary http://goo.gl/fb/0JoVI



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  • Mobile : +32 478 33 7000

Mobile Marketing Forum 2010

05/05/2010 | door Carl Vanormelingen voor Carole Lamarque | 0reacties | Send
Categorie : brand news , event , MAGSCAN , media planning , mediamix , mobile advertising , onze merken
[NL] Op vrijdag 30 april organiseerde Best of Publishing in het Brusselse 5-sterrenhotel le méridien de tweede editie van het Mobile Marketing Forum. Het forum stelde zich de vraag of mobiele interactie die grote massa kan bereiken die het nodig heeft om een solide business case op voort te bouwen. Moderator van de dag Carole Lamarque (Business Unit Manager ...

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Flair en haar allereerste iPhone applicatie in België

30/04/2010 | door Carl Vanormelingen voor Carole Lamarque | 0reacties | Send
Categorie : brand news , community activation , fun , lifestyle , love , MAGSCAN , media planning , mediamix , mobile advertising , shopping , vrouwen
Flair lanceerde met de Flair Love applicatie haar eerste iPhone applicatie. Daarmee is Flair het eerste magazine in België dat rond één van haar belangrijkste thema’s een mobiele applicatie lanceert. De Flair Love iPhone applicatie geeft je stoute ideeën: ...

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Opera: nnumber of female mobile Web users is on the rise

01/09/2010 | door clo willaerts | 0reacties | Send
Categorie : mobile advertising , vrouwen
Opera, the developer of the Opera Mini and Opera Mobile Web browsers, just published their State of the Mobile Web report. Key highlights:

  • The number of women surfing the mobile Web has grown more than 575% in the last two years
  • The two countries with the highest percentage of women using the mobile Web are South Africa and the United States.
  • 44% of all South Africans on the mobile Web are women, compared to 36% of all U.S. mobile Web users.
  • South Africa’s female mobile Web browsers jumped 18.8 points, from 24.7% in 2008.
  • Likewise, the U.S. total is up 16.2 points, from 19.4% two years ago.
  • Russia (32.4%) and U.K. (31.5%) rank third and fourth in terms of female mobile Web users worldwide.
  • However, a number of countries have produced significant gender gaps in mobile Web usage, pulling the worldwide percentage of females accessing the Internet from handhelds down.
  • Those countries include India (4%), Nigeria (5.4%) and China (11.6%).

Further reading:

Wall Street Journal's D8 Special Summary

07/06/2010 | door Carole Lamarque | 0reacties | Send
Categorie : MAGSCAN , media effectiveness , media planning , mediamix , mobile advertising , online advertising
Wall Street Journal's D8 Special Summary  

At the eighth D conference, the theme was change. A selection of editedinterview excerpts shows a fundamental shift in how we all relate tocomputing.
Jobs, Zuckerberg, Ballmer, Cameron & More in Their Own Words! http://ow.ly/1V0bp

Women Dominate Social Media

26/05/2010 | door Carole Lamarque | 0reacties | Send
Categorie : magazines , MAGSCAN , media effectiveness , mobile advertising , online , online advertising , vrouwen
Women Dominate Social Media : Both Mobile & Desktop
http://bit.ly/9Slrr1

Follow more on Mobile on : http://twitter.com/caroberry

Mobile video ads become popular due to increase of smartphones

14/05/2010 | door Carl Vanormelingen voor Carole Lamarque | 0reacties | Send
Categorie : MAGSCAN , media planning , mediamix , mobile advertising
               Video advertising has proved it can move products and heighten brand awareness in measurable ways, so it will be an integral part of the mobile medium going forward, according to industry experts. Although mobile video advertising has been in the wings for some time, it now finally feels like it is becoming more of a reality. The ...

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Hebdomadaire Flair lance son premier iPhone app

30/04/2010 | door Carl Vanormelingen pour Carole Lamarque | 0reacties | Send
Categorie : MAGSCAN
Avec l’application Flair Love, Flair a lancé sur Saint-Valentin 2010 sa première application iPhone. Flair est le premier magazine en Belgique à lancer une application mobile liée à un ...

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