According to a recent
Pew study, the proportion of American marriages in which
the wife makes more money rose to 22 percent in 2007 from 4 percent in 1970.
Also, a larger share of women are married to men with less education.
The report examines how changes at the nexus of marriage, income and education have played out among U.S.-born men and women who are ages 30-44. This age group are the first such cohort in U.S. history to include
more women than men with college degrees.
Further reading:
Diapers.com (
"We deliver everything but the baby") is the largest online specialist offering baby care necessities in the United States. The site was founded by two fathers, Marc Lore and Vinit Bharara, when they got tired of the 'diaper runaround' - midnight store runs for diapers, frustrated searches for the right diaper size, wasted time waiting in store lines and traffic.
Josh Himwich, Diaper.com's director of e-commerce, spoke to eMarketer about the nuances of targeting moms and how Diapers.com is broadening its customer base.
Some highlights:
- “Word-of-mouth is our strongest marketing tool.”
- “Like many e-commerce companies, we’re developing our social media strategy. We have a significant presence on Twitter and Facebook.”
- “The hardest thing online companies have to contend with is convincing shoppers that consumable merchandise can easily be replenished via overnight shipping.”
Further reading:
Swiss peripheral-device maker Logitech discovered that over two thirds of over 50s females wanted high tech stuff much more than they wanted traditional pensioner friendly fodder like foot spas and gardening gear.But as Shiny Shiny points out, this age bracket also includes Madonna, Joanna Lumley and Helen Mirren. That's a far cry from the "75 years young" grandmother Teri Allen who, according to the ...
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