Sanoma Magazines Belgium recently conducted a national study to better understand the attitudes of the iPhone usage by women.

During the investigation Sanoma Magazines Belgium analysed who among them owned the popular Apple smart phone, where and how they have purchased it, how women are using the applications and how popular social networks such as Facebook are.

Key highlights from the report:

• 2.9% of the Belgian population 15+ owns an iPhone. This equals 257.000 users.
• 1.7% of women owns an iPhone, which equals 78.000 women in the North and 55.000 in the South.
• The prototype iPhone owner is male, between 15 and 44 years and is part of the higher social classes.
• Women get an iPhone relatively more often as a gift. They are relatively recent onwers.
• 6 on 10 female iPhone owners accesses at least once a week the internet thru the iPhone. 4 on 10 almost never does this.
• The most popular sites that are visited on the iPhone are Facebook, Google and newspaper sites.
• 77% of the female iPhone owners has a Facebook account.
• 36% of women have ever installed an app on their iPhone. Only 19% of them has actually paid for it (= 7% of the female iPhone users) Women prefer free apps with ads above paying apps.