04/03/2010
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online
The
Retail Advertising and Marketing Association has just published the conclusions of
new research of the habits of social media users.
A few highlights:
- Some 71.8% of social media users say that after an online search, they communicate with others about a product or service with face-to-face communication.
- Men prefer to communicate by cell phone to talk about what they have learned about a product or service.
- Just over 70% of female social media users regularly use Facebook, compared to 61% of males.
- Men who use social media are much more likely than women to be influenced by internet
- advertising (32.8% vs. 24.1%), instant messaging (12.0% vs. 7.2%) and blogs (14.3% vs. 10.4%). The influence of e-mail advertising and online communities is almost identical between genders.
The study compared social media users to the average U.S. adult taking into consideration differences in demographics for each group, including male and female usage as well as age differences in social media users compared to other adults.
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03/03/2010
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I never thought I would blog about a Tampax TV Advertising series, but have a look at
Mother Nature's YouTube Channel.Mother Nature, who looks like something in between a mother in law and a school teacher, always delivers your Monthly Gift, a.k.a. your period, at the worst time. The first time you watch one of the episodes you might cringe but after a while you'll learn to appreciate the ironic twists in the storylines.
I especially liked the cheeky bio info at the left hand side. Character building up to the last detail!
Films:
Crimson Tide, The Big Red One, Hunt For Red October, Splash
Music:
Here Comes the Flood - Peter Gabriel; Eruption - Van Halen; Volcano Girls - Veruca Salt; You Make Me Feel Like A Natural Woman - Aretha Franklin; anything by the Cramps
More Mother Nature YouTube movies:
03/03/2010
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femmes
Nielsen has just released a
demographic view of social networking activity on mobile devices.
Women clearly use their phones to “tweet” and “friend” a lot more often than men. And while social networking is commonly thought of as something for “the kids,” the 35-54 age group had more active mobile social networkers than any other group.
Further reading:
26/02/2010
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Mobile advertising network
AdMob recently ran an opt-in survey of consumers on iPhone, iPod touch, Android and webOS devices to learn more about how they are engaging and interacting with applications. The behavioral and demographic insights taken from the self reported survey provide additional context to the monthly Admobile Mobile Metrics report. The survey included 963 respondents across all of the platforms and revealed some interesting points on app purchasing habits.
Here's the breakdown for smartphone gender preferences.
Further reading:
17/02/2010
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It’s no wonder that
casual games have become so popular – they’re easy to play, provide a quick hit of fun, and are highly social and viral in nature. Everybody loves social gaming, but especially
women are a big force.
The 2010 Social Gaming Research (.
pdf) by Information Solutions Group has more details on the demographics and motivations of heavy players of social media games like Farmville, Zoo World, and Mafia Wars on Facebook and other platforms.
Key takeaways from the report:
- Among the nearly 5,000 consumers who responded to the survey, more than 1,200 indicated they played games on social networking sites and platforms at least once a week
- Social game players average 43 years in age, with those in the US being significantly older (48) than those in the UK (38). Females are slightly more likely to play social games than males (55% vs. 45%).
- More than half (56%) have been playing social games for at least one year, with fun and excitement (53%), stress relief (45%) and competitive spirit (43%) being the primary reasons cited for playing social games.
- The majority (95%) play social games multiple times a week and log into Facebook or another site specifically to play social games about half of the time.
- 62% play social games with personal (real world) friends, while 43% play with a relative. The majority (76%) play with people their own age (+/-10 years).
- Beyond the social interaction of social game playing people, like the competitive nature the most (59%), followed by the interactive game play (49%) and the opportunity to win prizes (35%).
- Social gamers have played an average of 6.1 different social games.
- The majority of social game players have reconnected with old friends, classmates and relatives as a result of playing games on social networking sites, while others have met new people who they continue to play games with in addition to corresponding and in rare cases meet in person.
The 2010 Social Gaming Research by Information Solutions Group was commissioned by by PopCap, creator of popular social games such as puzzle game Bejeweled and Insaniquarium. The study looked at over 5,000 game-players in both the United States and the United Kingdom.
Picture credit: iStockphoto on
Thinkstock.com
12/02/2010
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08/02/2010
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femmes
Why are so many women flocking to the Internet? Are they getting something in blogs they aren't getting elsewhere?
In today's society, where we move around, stay home with our kids, often don't have family nearby - are women feeling isolated?
Is there a void in our media? Is there a lack of women's stories being told unfiltered?
Do women have a unique sense of humor?
Marketing to women consultant Holly Buchanan asked several women bloggers the same question: "Why do you blog?" The answers to this question are just as diverse as the women bloggers themselves.
08/02/2010
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femmes
Mothers today seek reliable information to make the best
decisions and
purchases they can for their families. Increasingly, they're
seeking this information through digital channels. This behavior provides an opportunity for marketers to reach moms in contextually relevant environments.
Are you adapting your online strategies to target moms?
Here are some interesting market research reports to get you started:
- 21st century mom (Tina Sharkey @ babycenter, google docs, 70 pages, Dec 2009)
- The Rise of the Real Mom (Marissa Miley & Ann Mack @ Ad Age, .pdf, 28 pages, Nov 2009)
- Power Moms (Nielsen, Oct 2009)
- Moms Online: More Influential Than Ever (eMarketer, June 2009)
- The Four Truths About Moms and Search. (OTX Research, Sterling Brands and Google, 35 slides, ongoing study)
05/02/2010
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Data from "boutique agency"
lucid marketing and freelance writer and analyst
Lisa Finn show that most female Facebook users with children feel
neutral about ads on the social network, compared with about 36% who actively
disliked them. Only a tiny percentage of respondents reported
liking ads on Facebook.
Most moms used Facebook primarily to keep in touch with friends and family, and only 10.4% said they focused on checking out companies or products. Three-quarters of them, however, are fans of at least one company or brand.
Further reading:
01/02/2010
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femmes
According to a
recent Mintel survey, 63 percent of career minded women pick
shoes as the preferred accessory to complete an ensemble.
Top 3 of preferred womens accessories:
- shoes: 63%
- jewelry (necklaces, earrings, bracelets): 52%
- purses, belts and scarves (less than 1/3)
Two more interesting facts from the report:
- About 44 percent of women surveyed aged between 35 and 44 said they change into more stylish footwear on arrival at work while only less than a third of women 35 and up said they do that.
- 82 percent of the surveyed women dress for themselves; and only 34 percent said they dress to be fashionable
The survey was conducted online in August 2009 among a sample of 503 women parents aged 18 and older who had access to the internet and who worked outside the home.
Mintel is an international supplier of consumer, product and media intelligence.
Source:
29/01/2010
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When earlier this the Apple Tablet's name was introduced as "
iPad", almost immediate references to tampons (
iTampon) sprouted up
all over Twitter and
the internet. Apple's marketing team seemed to have overlooked the possibility that the name "iPad" would remind people of feminine products.
But according to gadget blog ShinyShiny the recently launched iPad is bound to get lots of
positive female attention.
Their 5 reasons:
- This is a sexy gadget [...] a pleasure to hold and use.
- Focus on Books not Gaming. [...] The iBook store is a big part of the iPad and magazines and newspapers are doing deals to have iPad-friendly editions loaded onto the device.
- The iPad won't fit in your pocket - but it will fit in your handbag.
- This has a lot of lifestyle gadgets on board: the calendar looks great.
- Apps, this is going to be an app-centric device. [...]
More here:
According to a recent
Pew study, the proportion of American marriages in which
the wife makes more money rose to 22 percent in 2007 from 4 percent in 1970.
Also, a larger share of women are married to men with less education.
The report examines how changes at the nexus of marriage, income and education have played out among U.S.-born men and women who are ages 30-44. This age group are the first such cohort in U.S. history to include
more women than men with college degrees.
Further reading:
eMarketer senior analyst
Karin von Abrams just
published “
UK Women: Trends in Device Use and Online Behavior.” From this report:
- Communication and utility are top priorities for women, who use digital devices to stay in touch with friends and family as well as save time and help get their families organized.
- Women are less numerous than men online (source: Eurostat) but their daily usage is high, indicating that engagement is increasing (source: Nielsen)
- Female internet users are adopting social media faster then men. Example: UK female Internet users were 8 percentage points more likely than males to have a social networking site profile, (source: UK Office of Communications)
Further reading:
Some
surprising statistics from OnlineEducation about video games, and who exactly is playing them.
Diapers.com (
"We deliver everything but the baby") is the largest online specialist offering baby care necessities in the United States. The site was founded by two fathers, Marc Lore and Vinit Bharara, when they got tired of the 'diaper runaround' - midnight store runs for diapers, frustrated searches for the right diaper size, wasted time waiting in store lines and traffic.
Josh Himwich, Diaper.com's director of e-commerce, spoke to eMarketer about the nuances of targeting moms and how Diapers.com is broadening its customer base.
Some highlights:
- “Word-of-mouth is our strongest marketing tool.”
- “Like many e-commerce companies, we’re developing our social media strategy. We have a significant presence on Twitter and Facebook.”
- “The hardest thing online companies have to contend with is convincing shoppers that consumable merchandise can easily be replenished via overnight shipping.”
Further reading:
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