Philosophy
Make your brand a strong brand. With Community Activation.
Community Activation is the way to combine brand and market and directly touch the consumer’s heart. Our work is in the grey area between advertising and PR: in so doing, we make it possible to turn the commercial story of the brand into editorial texts.
What?
We involve the right selection of our readers in an active dialogue with the brand in the projects we develop for you, in a creative and well thought-out way.
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How?
We use commentaries, testimonials, advertorials, reports of workshops, PR integrated into editorial texts, reader panels, free pocket guides, web site communications and much more to integrate the commercial message into editorial texts as far as possible to make the brand-reader connection as strong as possible.
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Aim?
To achieve the advertiser’s objectives and to make the brand a strong one.
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Engagement?
Return on Objective.
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We use a carefully-developed mix of different tools to create a “DNA transfer” between the brand and the target group. We know our readers’ “DNA”, we examine the brand’s “DNA” and match them up to create the perfect match. If the DNA of the brand and that of the community mesh, sparks will fly and you will have a powerful connection between the brand and the reader.