New information on the complementary use by consumers of magazines and their websites has been provided in a UK survey titled
Engagement Counts. And clearly: the two channels work well in tandem!
Read More
What's the optimum marketing strategy in a recession? Les Binet, director Europe DDB Matrix, listed
10 important rules (pdf) for dealing with the downturn.
What makes a magazine ad catch your eye? First and foremost: creativity. But creativity breaks all rules. Nevertheless a number of physical and environmental characteristics influence the effectiveness.
Read More
Creative Format, Premium Impact (pdf) is a study that proofs that creative advertisements in magazines such as gatefolds, double pages, spreads, ... work.
Read More