 Magazines
Milo
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MILO , Midlife rocks! Not even one year old and Top 5 already! January 2007 was the start of a good story that keeps fascinating. Each Milo issue is a pure joy. An unlimited source of information and a valuable treasury with little daily joys for female readers ... and male readers too, of course.
The birthday number comes with the cookery book "Just the 2 of us" as a free gift. |
Flair (Vl.) on pearly white paper
Flair starts the new year in a new outfit: since 8 January 2008, the magazine is printed on better, whiter paper. This does more justice to the photographs, makes the colours more intense and natural and the text more readable. Your magazine never looked so attractive before. See for yourself and notice the difference!
Flair (Vl): changes printer and finisher as from 8 January 2008 (n° 2).
Resulting in a new delivery address for creative formulas:
Roularta printing, t.a.v. Veerle Castryck
Meensesteenweg 300
8800 Roeselare
Delivery between 06 am and 8 pm Feel the Flair vibes… and get inspired to connect with young women! |
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Marie Claire: reduced deadlines before publication!
Marie Claire Belgique: reservation: 28 working days, material: 23 working days before publication.
Marie Claire Vlaamse editie: reservation: 25 working days, material: 21 working days before publication.
Full calendar Marie Claire Vlaams and Marie Claire Belgique.
Humo is dead, long live Humo!
Who would have thought... a burial with lots of pomp and circumstance, graced by an impressive company of famous Flemish people. And all that for the new version of the most (un)civilised weekly. Only Humo could come up with the idea... faithful to its own style.
Not only does the new Humo pay more attention to youthful and female readers (50%), a better paper quality and more neatly-arranged lay out contribute to the revamping as well.
Humo offers a fixed potential of 1,205,000 RLP and uses an undeniable art of seduction to reach higher social groups. (CIM2007)
HUMO format: starting 27/11
The type area format of HUMO has changed: 1/1 p type area: 249 mm H x 187 mm L.
The bleeding formats remain unaltered.
Full overview HUMO formats at www.medialogue.be .
Humo promotions
The women’s rate, the cross media package and the combination rate will apply in 2008 as well. Take advantage of these promotions and read more about them here.
Marie Claire 2
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Twice a year, it is Marie Claire 2’s turn to present all new fashion accessory trends. Inevitable! The next issue will appear on 26 March . Reservations are accepted up to and including 15 February. |
Kids Only: Large format
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The ideal guide with trendy fashion, shoes, accessories and more for babies, toddlers, kids and young teenagers, appears in March and September, the moments parents provide their children with new outfits. Your advert will be noticed without a doubt as Kids Only is eagerly glanced through and read. The large format (we are going full-size as from March 2008) and the distribution as a supplement with top magazines such as Feeling, Gael, Marie Claire and Evita make Kids Only into a splendid medium to advertise in... a medium with style, charisma and impact. | Print Advertising on www.medialogue.be |
 Community Activation
Femmes d’Aujourd’hui Mobile, Libelle Mobile and Flair Mobile in 1,500 points of sales
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On 27 November, Sanoma Magazines Belgium and Proximus launched Flair Mobile , Libelle Mobile and Femmes d’Aujourd’hui Mobile . - First mobile phone offer with mobile sites exclusively for women
- Phoning more inexpensively, free after 3 minutes
- A new media vision on mobile communication: “mobile phone offer appealing to women and making their lives easier” Do you wish to reach your “female” target with a tailor-made mobile message? We will help you find creative and dynamic mobile communication that fits your objectives. | Community Activation on www.medialogue.be |