What works online?
The Internet is a highly reactive, fast, young medium. Accountability is not a problem. Add your excellent content and strong brands to bind you to the surfers and you will score with a new audience. An audience that may not have already found its way to the magazines but complements them and substantially increases your reach.
The recipe for the advertiser and integration:
+ A strong proposition
+ Zero in on our brands and content
+ Actively involve the surfer in the campaign
= Results guaranteed
360° not just empty words
This is proven not just by the campaigns of the advertisers who entered into this challenge with us but our own campaigns are also a “proof of concept”.
A relationship survey on the site, the results in the magazine, picked up in an interactive context, making people react. An article on plastic surgery in the magazine, case studies, massive voting on the site, upload vast numbers of holiday photos onto the site, the best will be used for an article in the magazine.
Release on the site, the best in the magazine.
The two media, with their own unique characteristics, reinforce one another and make the result stronger and the reach greater.
The message is conveyed in a stratified and diverse way, and hence more strongly.