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Home >> Marketing Corner >> media

Everyone that doesn’t consider media planning as just a matter of numbers can find the necessary information to give a qualitative approach to media plans in this section. Here we take a close look at different presentations, papers and external sources.But Medialogue doesn’t limit itself to studies on magazines and the internet! We keep track of the evolutions in other media too.



Media

Women and their ...iPhone

27/07/2010 | by Vanessa | 0reactions | Send
Category : MC media , MAGSCAN , (marketing to) women , mobile advertising , online , research , women
 
 		  

Who has the popular Apple smartphone, where and how was the device purchased? We carried out a survey to find out more about the finer details.

Also, we were interested in the Internet behaviour of the users: to what extent do they use applications and how popular are social networks such as Facebook and Netlog? Consumers not only want to determine 'themselves' what information to consult, they also want to determine how, where and when to do it.

 

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MAGSCAN... make advertising future with mobile!

22/08/2010 | by Vanessa | 0reactions | Send
Category : MC media , ad engagement , MAGSCAN , mobile advertising , online
Mobile browsing is becoming increasingly popular in Belgium too. Who are these Belgian mobile browsers? What do they do online? What can mobile advertising do for you? How do we deal with this phenomenon at SMB? Your answer lies here.
Contact: Vanessa Sanctorum - v.sanctorum@medialogue.be


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Shopping pages can optimise advertising effects

26/07/2010 | by Vanessa | 0reactions | Send
Category : MC media , Libelle , MAGSCAN , research , shopping

We don’t get a second chance to make a good first impression!
68% of readers who saw the shopping pages in Libelle, stated that they had a positive image of the represented brands! So don’t hesitate to help your products leave a good impression thanks to the shopping pages in Libelle and Femmes d’Aujourd’hui!

 



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MAGSCAN make you jump!

29/03/2010 | by Vanessa | 0reactions | Send
Category : MC media , MC target , community activation , leisure , MAGSCAN

On 20th April Flair (Vl.) launches a new, super fun fitness hype with the jump rope: the Start to Jump! action.
Other sports that excite the Flair readers are listed here.

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10 reasons to advertise in magazines

25/01/2010 | by Vanessa | 0reactions | Send
Category : MC media , MC Read also Media , magazines , MAGSCAN , media effectiveness , media planning , research

This item combines existing PPA, UK research evidence and third party research to highlight the effectiveness of magazines as an advertising medium.

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The Twenty Tweetable Truths About Magazines

01/12/2009 | by Think Lab | 0reactions | Send
Category : MC media , magazines , MAGSCAN , research
   

MPA started a campaign to spread twenty truths about magazines. They created 20 short sentences (40 characters or less, hence tweetable) and put them in flashy presentation.

Their goal is to spread knowledge about the continuing power of magazines. The idea is that all magazine advocates use these statements and the movie wherever they can.


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MAGSCAN devoted to the ‘Power of magazines’

16/11/2009 | by kdedecker | 0reactions | Send
Category : MC media , MAGSCAN , print advertising
  Sanoma Magazines Belgium takes its role as market leader to heart and launched MAGSCAN on 20 October, an ambitious program emphasising on the power of magazines. Hans Cools explains what MAGSCAN stands for. During the MAGSCAN event of 20 October, international expert Tim Lucas emphasised on the power of the transversal relation between magazine and brand. View his presentation. Download ...

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Goedele

26/04/2009 | by Vanessa | 0reactions | Send
Category : MC media , magazines , (marketing to) women , media planning , our brands , research


The readers of Goedele like the quality and the surprising tone of this monthly.

Discover the results of our qualitative research.
 

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Gael for Men & Feeling Mannen

26/04/2009 | by Vanessa | 0reactions | Send
Category : MC media , magazines , (marketing to) couples , media planning , our brands , research


At the end of September 2008 a Feeling Mannen and Gael for Men, counting 100 pages, came with Feeling and Gael. An upscale, luxury magazine for him, filled with trends, news, catwalk previews, interviews, shopping, fashion…

We have tested these specials amongst our readers, men & women.

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Media Mix Cases

23/04/2009 | by Vanessa | 0reactions | Send
Category : MC media , mediamix , research


The magazine press has come out fighting and refuses to be pushed into the background. By playing the complementarity card, it dares to question television's decisive role in a campaign, because it's worthwhile bearing in mind magazines' unique role in the media mix.

Let's take a look at the main facts which illustrate this medium's relevance to the media plan!

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