Home

iPhone 4 • What you need to know

Carole — Tue, 08 Jun 2010 10:10:30 GMT

Mobile Search Behaviour in Belgium [Figures] http://ow.ly/1qAwB2 Golden Age of Mobile & Online Advertising by Morgan Stanley • new [SlideShare June 7] http://ow.ly/1qAutk Slideshow • #WWDC 2010 Keynote http://ow.ly/1qAuq6 ^iPhone 4 Apple predicts iAds will steal 48% of mobile advertising market http://ow.ly/1qAtSh Should I Buy an iPhone 4? http://ow.ly/1qAtFp ...

Stop|watch en version digitale

golenaed — Mon, 31 May 2010 09:00:00 GMT

L'arrivée de Medialogue en 1995 va de pair avec le lancement de la mesure d'impact des annonces sur le marché belge. Stop|watch, Medialogue a testé 4500 annonces depuis 1996.

Les 15 dernières années, le milieu de la recherche media a connu de sérieuses modifications et mutations, dont Internet n'est pas des moindre. Le moment idéal donc pour une mise à jour de notre baromètre d'impact, un stop|watch 2.0 s'il en est.

MAGSCAN dévoile l’ADN des magazines

Think Lab — Tue, 20 Oct 2009 10:52:00 GMT

Yes, MAGSCAN!
Avec une couverture nationale qui dépasse les 90%, les magazines refusent d’être relégués au second plan. Malgré ses bonnes performances, la presse magazine souffre d’un problème d’image. Elle est souvent mal considérée : dépassée, lente, elle n’arriverait pas à activer une marque. Résultat : elle ne décroche plus de premier rôle dans les grandes campagnes.

		Sanoma Magazines Belgium croit en l’efficacité de ce média unique. Nous effectuons régulièrement des études et soutenons notre réseau d’échange d’informations avec nos confrères des autres ‘pays Sanomiens’ . Nous suivons également ce qui se fait dans le monde de la recherche et de la consultance. Tout ce savoir est compilé dans le projet MAGSCAN. Think Lab, le laboratoire de réflexion de Medialogue, est la tête pensante. Il se compose de plusieurs acteurs: des personnes de Medialogue et de Sanoma, bien entendu, mais également des acteurs renommés dans notre petit monde.

Six piliers sont à la base de MAGSCAN: les 6 atouts majeurs des magazines. Retrouvez un aperçu ici. Mais il y a bien plus ! Un magazine papier pour commencer, que vous pouvez feuilleter en ligne ici, des présentations, des sources qui inspirent et font réfléchir,...

Un blog pour mieux comprendre les femmes!

Vanessa — Tue, 25 Aug 2009 10:36:18 GMT

Medialogue, plus de 2.000.000 femmes rien que pour vous! Nous mettons divers à canaux à disponibilité de nos annonceurs: nos magazines féminins, des sites web, nos canaux 'mobile', des workshops,... et une couverture optimale sur cette cible. Mais il y a plus: nous savons ce que les femmes veulent, ce qu'elles attendent de nous, ce qui les préoccupe, ce qui les passionne,... Partageons cela ensemble!

Medialogue partage son expertise en matière de femmes dans son Target Women Blog . Lancé en 2007, ce blog est une véritable source d’informations. Vous y trouverez une revue de presse 100% féminine, des études nationales et internationales.

Des suggestions ? Votre avis nous intéresse!

Stop|watch

Vanessa — Fri, 24 Apr 2009 13:12:35 GMT

Stop|watch, le baromètre d'impact de Medialogue, est un instrument qui jouit d'une solide réputation auprès des annonceurs et des agences belges.

Women still like social networking sites better

clo willaerts — Thu, 29 Jul 2010 09:17:46 GMT

Internet marketing research company comScore released Women on the Web: How Women are Shaping the Internet. The report elaborates on many different factors related to women in general. Key findings:

Social networking sites reach a higher percentage of women than men globally: 75.8 percent of all women online visiting a social networking site in May 2010 versus 69.7 percent of men
women spend 30 percent more time on social networking sites than men
women spend 8 percent more time online
women spend 20 percent more time on Retail sites overall than men

Retailers use social media for for loyalty and referral marketing

clo willaerts — Thu, 29 Jul 2010 09:07:41 GMT

Social media for retailers: What's next?

Adding E-Commerce to Social Media Platforms (e.g. Facebook Credits )
Adding Social Media to E-Commerce Platforms (e.g. An Amazon-Facebook Alliance to Make Shopping More Social)
Running loyalty campaigns in social media
Running referral campaigns in social media
Using social media for customer experience management

More where this came from:

Net Promoter and Social Media - A Strategy for Retailers

View more presentations from Paul Marsden.

Le programme Pink Ribbon 2010 explose littéralement!

golenaed — Wed, 28 Jul 2010 15:00:00 GMT

Sanoma Magazines renforce le combat contre le cancer du sein. 1. Un magazine distribué gratuitement à 350.000 exemplaires 2. Bal Moderne s’associe à Pink Ribbon Magazine le 26/09 à 14h30 3. Pink Ribbon Magazine à la Télé du 27/09 au 15/11 sur Belgacom & Telenet 4. Pink Ribbon Magazine e-shop: vente de bracelets, t-shirts, stylos (site under construction) 5. www.pinkribbon-magazine.be: ...

Sandra De Preter quitte Sanoma Magazines Belgium et devient le nouvel administrateur délégué de la VRT

golenaed — Tue, 27 Jul 2010 10:12:07 GMT

Sandra De Preter était jusqu’à présent Publishing Director chez SMB. Après 12 ans de bons et loyaux services, elle relève un nouveau défi en tant que CEO de la VRT. Sa nomination à été communiquée le 23 juillet lors d’une conférence de presse au Cabinet du Ministre flamand des médias Ingrid Lieten. Sanoma Magazines Belgium est particulièrement fière que l’une de ses dirigeantes ait été choisie ...

New: Libelle mensuels

golenaed — Tue, 27 Jul 2010 09:00:00 GMT

Lancement de 3 mensuels Libelle:
En septembre, Libelle Mama, Libelle Lekker suivis début 2011, de Libelle Blij. Plaisir est le moteur rédactionnel de ces mensuels luxueux, glossy au dos carré.
Libelle Kerst Special la bible des fêtes de fin d’années réussies, un incontournable qui fait partie de la série.

Contact: Frieda Smets - 02 776 27 70 - f.smets@medialogue.be

Passons à table avec le Feeling Resto-Gids

golenaed — Tue, 27 Jul 2010 09:00:00 GMT

22 septembre parution du Feeling Resto-Gids. Précieux condensé: des meilleures et nouvelles adresses, de la sélection Feeling, de l’offre du Chef Kwinten De Paepe et des formules all-in à € 60.

Téléchargez la fiche technique ici.

Contact: Chantal Cuypers - 02 776 27 73 - c.cuypers@medialogue.be

Les femmes et leur…iPhone

Vanessa — Tue, 27 Jul 2010 09:00:00 GMT

		L’utilisation de l’internet mobile en Belgique devrait tripler pour atteindre 28% en 2014, selon le bureau d’étude américain Forester. La tendance de l’internet mobile paraît irréversible. Qu'en est-il des femmes?

Shopping pages can optimise advertising effects

Vanessa — Mon, 26 Jul 2010 16:49:00 GMT

'On n'a jamais une seconde chance de faire une première bonne impression ...’ 68% des lecteurs qui ont vu les pages shopping de Libelle déclarent qu’elles donnent une image positive aux marques représentées ! Alors n’hésitez pas, et aidez vos produits à faire bonne impression grâce aux pages shopping dans Libelle et Femmes d’Aujourd’hui !

No wall comments, no "likes" and other interesting Facebook Page facts

clo willaerts — Mon, 26 Jul 2010 14:03:42 GMT

In an excellent mini-whitepaper DoseOfDigital's Jonathan Richman points out five facts about Facebook Page I didn't know yet:

If you turn off commenting on your Facebook Page's wall, you also turn off the Like function.
Updates from your Page turn up in the "News Feed" of your Pagebook Fans' profile page. Most only read the top of their "Top News" (as opposed to "Most Recent"). So it's very important to rank high in your Fans' "Top News" feed.
Whether your updates rank high in "Top News" or not depends on a Facebook algorhythm called EdgeRank.

What is EdgeRank?
EdgeRank is the algorithm that Facebook uses to determine the order of items in your Feed. In the end, it’s really simple, as it has just three factors: affinity, edge, and decay. [...]Affinity is basically the connection between you and the piece of content. The more times you’ve interacted with the source of the content (Facebook calls it an “object”) in the past, the higher the affinity. For example, if you comment on your sister’s Wall everyday, content from your sister will have a high affinity score because you interact a lot with her. Second is “edge.” [...] All that edge refers to the relative weight of objects. For example, a comment on a Wall Post probably carries more weight than a Like because it take more effort to post a comment. [Note: making your Page content mostly text will probably affect your Edge negatively]. Last, and simplest, is decay. This is the time that has past since the object was created. [Note: Updating content rarely will probably affect your Edge negatively]

In the Facebook page analytics tool Insights can give you an idea of the amount of impressions (= how many times your content was shown)
Facebook Insights are only available for verified, authentic pages. To get a Facebook Page verified, you need to fill in this form.

What do Hyper-Social Organizations do differently?

clo willaerts — Sat, 24 Jul 2010 10:47:41 GMT

Key takeaway from <The hyper social organization, a presentation (and book) by EmergenceMarketing.com's Francois Gossieaux:

Turning a business process into a social process

IS NOT:

Running traditional programs using social media platforms
PR by blogging press releases
lead gen by spamming community members
recruiting through spray and pray over Twitter, etc.

BUT IS:

Running programs based on human reciprocity and social contracts to get others, whose job it isn’t to do so, to help you do your job
customer support with the help of all employees and customers
product innovation with customers and detractors, etc.

The hyper social organization

View more webinars from Francois Gossieaux.

How social media brings back humanity in digital life

clo willaerts — Fri, 23 Jul 2010 17:22:46 GMT

These two presentations seem to contradict each other, but if you read carefully you will see how both elaborate on how technology can change people's daily lives.

Social media is a logical extension of what we've been doing for centuries. The technoly and the medium has changed, but the same driving need to connect, learn, express, share and interact has not.

Why Social Media?

View more presentations from JESS3.

Social media is redefining virtually f**king everything, including (but not limited to)...
• how we work.
• how we play.
• how we learn.
• how we share.
• how we discover.
• how we create.
• how we complain.
• how we celebrate.
• how we mourn.
• how we applaud.
• how we influence.
• how we collaborate.
• how we investigate.
• how we evaluate.

Virtual goods: women are biggest spenders

clo willaerts — Thu, 22 Jul 2010 16:37:14 GMT

Although males are playing significantly more games and are the primary drivers of total digital goods sales, North American women 25 and older are spending disproportionately large sums of money on digital goods.

This is, at least, one of the conclusions of the 2010 Digital Goods Report recently published by market research firm VGMarket and global leader in monetization solutions for online games PlaySpan.

Highlights from the report include:

median spent on first-party purchases within Social Network games: the average female spent $55 dollars (compared to only $30 for males).
purchases of in-game currency: females spent twice as much ($50 compared to $25)
median overall expenditure was higher for females ($80) than males ($60)

Sanoma Magazines iPhone survey: Women and their iPhone

clo willaerts — Mon, 19 Jul 2010 10:44:21 GMT

Sanoma Magazines Belgium recently conducted a national study to better understand the attitudes of the iPhone usage by women.

During the investigation Sanoma Magazines Belgium analysed who among them owned the popular Apple smart phone, where and how they have purchased it, how women are using the applications and how popular social networks such as Facebook are.

Key highlights from the report:

2.9% of the Belgian population 15+ owns an iPhone. This equals 257.000 users.
1.7% of women owns an iPhone, which equals 78.000 women in the North and 55.000 in the South.
The prototype iPhone owner is male, between 15 and 44 years and is part of the higher social classes.
Women get an iPhone relatively more often as a gift. They are relatively recent onwers.
6 on 10 female iPhone owners accesses at least once a week the internet thru the iPhone. 4 on 10 almost never does this.
The most popular sites that are visited on the iPhone are Facebook, Google and newspaper sites.
77% of the female iPhone owners has a Facebook account.
36% of women have ever installed an app on their iPhone. Only 19% of them has actually paid for it (= 7% of the female iPhone users) Women prefer free apps with ads above paying apps.

Vitalicious: great example of email marketing, social plugins and coupons combined

clo willaerts — Fri, 16 Jul 2010 08:44:34 GMT

Vitalicious Inc. describes itself as "the [U.S.] market leader of innovative "vital and delicious" baked goods that promote a healthy lifestyle, without sacrificing taste."
But they also know how to integrate email marketing and the power of Facebook. Have a look:

Key elements:

They offer a "hack" of their own product (muffins) by creating a recipe to turn it into a milkshake.
This recipe was shared first with Vitalicious' Facebook audience.
Attention-grabbing headline: New Frozen Chocolate VitaShake Recipe – Plus 2 Coupons!
Social plugins ("See what other Facebook fans are saying" integrated into an emailing.
Conversion is tracked by the unique coupon code.

Found at

blog.bronto.com: Vitalicious’ tasty social integration

How do big brands engage their audience on Facebook?

clo willaerts — Fri, 09 Jul 2010 16:42:12 GMT

How the Big Brands do Facebook Marketing by Webtrends offers a pretty good overview of all available tools for brand owners to interact with their audience.

How the Big Brands do Facebook Marketing

View more presentations from Webtrends.

Slide 22 ("Facebook Campaigns") is interesting:

Contests
Sweepstakes
Virtual Gifts
Polls
Coupons
Quizzes
Product Samples

With the exception of Virtual Gifts, which will be discontinued by Facebook by August 1st.

Further reading:

RIP Facebook Gifts @ Mashable
Facebook To Close Its Virtual Giftshop August 1st @ TechCrunch
Saying Goodbye To The Facebook Gift Shop @ TheNextWeb.com

How people influence each other

clo willaerts — Thu, 08 Jul 2010 08:19:12 GMT

The Real Life Social Network v2

View more documents from Paul Adams.

Transcript from slides 147-173 from this amazing presentation The Real Life Social Network v2 by design strategist Paul Adams:
.
We often look to others when making decisions
People try to behave rationally, they try to make objective decisions, but other factors mean that they can't. The problem is that we all have limited access to information, and limited memory. Because of this, we have learned to rely on others to help us make decisions. We assume that other people know things we don't. In fact, we do this so often, that we automatically look to the actions of others, even when the answer is obvious.

Increasing our reliance on social networks to make decisions
The web is increasing the volume of information available to us, but our capacity for memory isn't changing. So it's likely that we'll increasingly turn to others to make decisions. There was once a time when we picked what restaurant to eat in by looking in the window. But now, we often can't decide without pulling out our phones and searching the web for reviews from people who have eaten there before.

How people in¿uence each other is complex, and the role of "in¿uentials" in society is over- estimated.
There may be some individuals who have great in¿uence, but it is without doubt that how people in¿uence each other has many other factors. A key insight is that when we study how people in¿uence each other, it's important to focus on the person being in¿uenced as well as the person doing the in¿uencing.

Social CRM: most popular online IDs used to sign in

clo willaerts — Wed, 07 Jul 2010 13:15:04 GMT

Users have made on thing clear to sites: when it comes to using and existing online identity to log in to a website, they want a choice of providers.
Overall the most popular online identities to log in with are Facebook (52% for entertainment sites) and Twitter (45% for news sites).

Profile data is available to websites after a user authenticates directly using an existing identity. Data varies widely by provider and depends on user permissions.

Full infographic at:

http://info.gigya.com/Identity.html

Blogging mothers wooed by big brands

clo willaerts — Wed, 07 Jul 2010 11:25:22 GMT

Women with children have long been an attractive target group. The main reasons:
the enormous influence members of this demographic have over household purchase decisions
the wide variety of goods they generally require

Here are three cases of brand owners who try to stimulate positive word of mouth on the web by engaging with female bloggers with children.

UK: P&G Fairy Liquid bottle relaunch
P&G partnered with "mummy bloggers" to spread the news that its traditional white Fairy Liquid bottle was being reintroduced to celebrate the brand's 50th birthday. The thinking behind this was that good feedback from these bloggers can make a real impact, because they carry significant weight among their peer group.

US: Specialist ad networks for female bloggers
In the US, female bloggers are already being actively courted by specialist ad networks such as Glam Media.

South Korea: "Coke Friends" to create word of mouth for Coca-Cola
In Seoul, bloggers are introduced to Coca-Cola and probed about ways Coke can better communicate with local bloggers, especially young mothers, as a way to get Korean families talking about more Coke.

Further reading:
Marketers woo "mummy bloggers" in UK @ warc.com
Coke Taps Mommy Bloggers in Korea @ adage.com

Mothers on Twitter are looking for information, deals

clo willaerts — Wed, 07 Jul 2010 11:09:12 GMT
According to the study by Lucid and Lisa Finn the top two reasons why women with children use Twitter are:
networking/meeting new people (77%)
keeping up with news (60%)

If they follow a business on Twitter, their expectations are:
that the business provides useful information in its Twitter feed (68%)
a desire to find out about the company's products or services (67%)
to get good deals (60%).
because they're already customers. (67%)
to follow up on a retweet (41%)

Further reading:
Moms Is A Subset of Women @ mediapost.com
2010 Marketing to Moms on Twitter Survey Results & Report $149 @ momreports.com

Study: More Than One-Third Of Women 'Addicted' To Facebook

clo willaerts — Wed, 07 Jul 2010 10:47:31 GMT
According to a new study released earlier today by Oxygen Media and Lightspeed Research, young women are becoming more and more dependent on social media and checking on their social networks.

Key highlights from the report:
21% of women age 18-34 check Facebook in the middle of the night
63% use Facebook as a networking tool
42% think it’s okay to post photos of themselves intoxicated
79% are fine with kissing in photos
58% use Facebook to keep tabs on “frenemies”
50% are fine with being Facebook friends with complete strangers

Further reading:
The First Thing Young Women Do in the Morning: Check Facebook [STUDY] @ mashable.com
Study: More Than One-Third Of Women 'Addicted' To Facebook @ mediapost.com

Ecommerce loves the Facebook like buttons

clo willaerts — Tue, 06 Jul 2010 08:51:53 GMT
According to a June 2010 survey by website conversion company SeeWhy 35% of [U.S.] online marketers responsible for social marketing or ecommerce have already implemented Facebook’s “like” plug-in, and another third plan to do so.

The Like button lets users share pages from your site back to their Facebook profile with one click.
The Login Button shows profile pictures of the user's friends who have already signed up for your site in addition to a login button.
The Recommendations plugin gives users personalized suggestions for pages on your site they might like.

Further reading:
Online Merchants Love Facebook’s ‘Like’ @ eMarketer.com

Top 15 countries on LinkedIn - and Belgium is one of them

clo willaerts — Tue, 06 Jul 2010 08:43:11 GMT
Business-oriented social networking site Linkedin has over 70 million members across 200 countries worldwide. 4 out of 10 employees use Linkedin for business purposes:
resume bulding
hiring
advertising
This makes LinkedIn the world’s undisputed professional social-networking site. According to an infographic published by HubSpot, the top 15 countries on LinkedIn include Belgium:

Further reading:
Great resource for information on how to use LInkedIn: http://janvermeiren.com/
LinkedIn: The World’s Largest Professional Social Site [INFOGRAPHIC]
Will Social Media Adoption Drive Productivity? @ eMarketer.com

HR pros use LinkedIn, Facebook, Twitter for recruiting

clo willaerts — Mon, 05 Jul 2010 09:12:34 GMT
The Jobvite Social Recruiting Survey 2010 was conducted online between May and June 2010; over 600 human resource and recruiting professionals participated in the survey.
Some of the highlights from this report:

Further reading:
Social Recruiting Survey from Jobvite

Hebdomadaire Flair lance son premier iPhone app

Carl Vanormelingen pour Carole Lamarque — Sun, 04 Jul 2010 22:47:00 GMT
Avec l’application Flair Love, Flair a lancé sur Saint-Valentin 2010 sa première application iPhone. Flair est le premier magazine en Belgique à lancer une application mobile liée à un des thèmes les plus importants.L’application Flair Love vous donne des idées ...

test

Carl Vanormelingen voor Carole Lamarque — Sun, 04 Jul 2010 21:24:00 GMT
   Flair lanceerde met de Flair Love applicatie haar eerste iPhone applicatie. Daarmee is Flair het eerste magazine in België dat rond één van haar belangrijkste thema’s een mobiele applicatie lanceert.De Flair Love iPhone applicatie geeft je stoute ideeën: door aan het rad te draaien, krijg je meteen een spannende opdracht voor twee. Ben jij romantisch of mag het wat stouter? ...

geentst

Carl Vanormelingen voor Carole Lamarque — Sun, 04 Jul 2010 21:24:00 GMT
   Flair lanceerde met de Flair Love applicatie haar eerste iPhone applicatie. Daarmee is Flair het eerste magazine in België dat rond één van haar belangrijkste thema’s een mobiele applicatie lanceert.De Flair Love iPhone applicatie geeft je stoute ideeën: door aan het rad te draaien, krijg je meteen een spannende opdracht voor twee. Ben jij romantisch of mag het ...

“Social commerce is the concept of word of mouth applied to e-commerce”

clo willaerts — Sun, 04 Jul 2010 20:02:25 GMT
The U.S. version of the Levi's website is certainly not the only one using the Facebook "like" button as a social plugin. But it gets interesting when it allows online shoppers to sort the catalogue items by "top rated [by Facebook users]".

Found in Social Commerce | Beyond Transactions, a presentation by Online PR and Marketing Consultant Paul Marsden of Viralculture.com.
Social Commerce | Beyond Transactions
View more presentations from Paul Marsden.

Featuring interesting cases like the Levi.com one on:
Adding social media to e-commerce platforms
Adding e-commerce to social media platforms
Running loyalty campaigns in social media
Running referral campaigns in social media
Using social media for customer experience management

Business vs social media: self-organized or managed?

clo willaerts — Sat, 03 Jul 2010 13:39:04 GMT

ZDNet's Dion Hinchcliffe has an interesting take on the relationship between community management and social media. He sees two main visions:

"Some believe that to be authentic and to grow properly online communities should be as completely self-organized and “unmanaged” as possible. [...] In this view, as the utility of things like PCs, e-mail, and computer networks became self-evident, workers naturally found all sorts of good uses for them, and the same goes for social tools.

Others believe that there must be some central oversight as well as guidance and support [...]. This view prescribes the need to actively deal with any potential risks such as inappropriate use, low return on investment, and lack of alignment with business goals."

Further reading:
Community management: The 'essential' capability of successful Enterprise 2.0 efforts @ zdnet.com

Social CRM: The time of the passive customer is history

clo willaerts — Sat, 03 Jul 2010 11:47:19 GMT

Two quotes from Chess Media Group's Guide to Understanding Social CRM:

"Social CRM is based on the simple premise that you are able to interact with your customers based on their needs, not your rules."

"[T]hese customers are more engaged than ever before, and are setting the tone, pace and direction that companies must go. Companies must begin to collaborate with and engage the customer, but need to be respectful, and therefore must also deliberately decide on the proper response to each interaction with her. This will require greater internal collaboration with finance, operations, innovation, and other departments within the company."

Further reading:
Chess Media Group's Guide to Understanding Social CRM (.pdf 4.3 MB)

How to track and map consumer buying intentions using social media

clo willaerts — Mon, 28 Jun 2010 14:55:54 GMT
Speaker slides by Clo Willaerts for the 2nd edition of Social Media Forum, Brussels.

Social Media Forum: How to track and map consumer buying intentions using social media
View more presentations from Clo Willaerts.

Field Experts, Lifecasters and other Social Media Moms

clo willaerts — Thu, 24 Jun 2010 18:05:21 GMT
BabyCenter's 2010 Mom Social Influencer segmentation study recognises 5 unique segments of social moms, broken down in 2 categories: Influencers, and the Influenced.

The Influencers are:
Field Experts: stay-at-home moms with a topical focus on parenting.
Lifecasters: Millennial moms who live their life in public.
Pros: mom bloggers who have turned their passion for social into a profession.

The Influenced are:
Butterflies: young professionals who put the social in social networking.
The Audience: the largest group of social moms who listen and take it all in.

Also interesting:
Pregnancy and birth triggered 94% of moms to seek out information and share opinions with others online.
18% of social moms wield 78% of the overall influence.
Field Experts and Lifecasters make up 16% of audience and wield 67% of the influence.
91% of social moms use Facebook for socializing.

Further reading:
Social Media Moms Diced and Sliced @ mediapost.com

The Social Customer: who is she?

clo willaerts — Thu, 24 Jun 2010 17:43:21 GMT
From the introduction to Attensity360's whitepaper "Social Customer":The era of the passive customer has come and gone. The time of the social customer is here, and she has a lot to say. She is hyper- connected, creative and collaborative. She expects to customize her products: “make it mine”. She is connected to her social and professional circles via phone, email, SMS, Facebook, Twitter, blogs and ...

Social Media metrics: what can Facebook, Google tell you?

clo willaerts — Thu, 24 Jun 2010 17:33:41 GMT
Facebook recently released a new version of Analytics that will track not only Page activity like posts, interaction quality, and fans, but also domain activity. The Facebook Developer's Blog explains "domain activity" as "what your audience finds most interesting" on your website.But let's not forget Google Analytics. Sarah Worsham of Sazbean Consulting has shared her insights of how to use Google ...

Social Media Strategy: which department is responsible?

clo willaerts — Thu, 24 Jun 2010 17:15:19 GMT
According to a May 2010 study by Digital Brand Expressions, 52% of social marketers are operating without a Social Marketing strategy or plan. Respondents were equally concerned with the ongoing monitoring of brand reputation, at 71%, but only 52% had a plan for such activities. And yet social media have spread throughout many organisations and companies. So who should be included in a corporate social ...

The 5 most popular Facebook Page categories are all about entertainment

clo willaerts — Thu, 24 Jun 2010 17:03:08 GMT
Whoever creates a Facebook Page, has to assign it to a particular category. According to social media scientist Dan Zarrella, the "interest" category is by far the most popular one. In the graph below he had to leave it out in order not to dwarf the other categories.The most "liked" Facebook Page categories are:MovieTv showBookMusician/bandTelevisionIf this is right, people build their online Facebook ...

2011 : Télé Moustique annonce un magazine revisité

golenaed — Thu, 24 Jun 2010 17:00:00 GMT
Vous le connaissez bien: Télé Moustique est le seul magazine familial généraliste en Belgique francophone couvrant à la fois les infos société/culture/ loisirs (vie quotidienne) sans oublier les meilleurs programmes TV, le tout avec un ton différent mêlant sérieux et humour. Ouvert, caustique et critique, il propose des enquêtes et des analyses qui vont droit au but. Télé Moustique donne ...

Sanoma Magazines lance une nouvelle cellule content marketing

golenaed — Thu, 24 Jun 2010 17:00:00 GMT
L’éditeur Sanoma Magazines Belgium lance une nouvelle division spécialisée en content marketing. Après le succès du lancement de sQills, il y a 7 ans, voilà la seconde cellule en custom media. Le nouveau département est baptisé KungFu et prendra ses quartiers chez Sanoma Magazines Berchem.Hans Cools, Commercial Director Sanoma, complète: “KungFu a pour mission de créer du contenu riche ...

Un lecteur Humo se reconnaît à son regard allumé

golenaed — Thu, 24 Jun 2010 17:00:00 GMT
Humo a mis au point un sampling sur mesure pour le nouvel energy drink de Red Bull, dans le cadre de l’enquête ‘Humo's Grote Examen-enquête’: une enquête d’envergure qui s’intéresse aux moeurs et habitudes des étudiants flamands. L’action sampling de Humo (300.000 exemplaires) est annoncée dans le spot radio et par un incentive online: sur humo.be deux surfeurs peuvent gagner un traitement ...

Libelle échappe à la crise!

golenaed — Thu, 24 Jun 2010 17:00:00 GMT
Libelle comptabilise en 2009 une constante progression, soit une moyenne de 18.000 exemplaires vendus en plus. Et cette tendance se poursuit en 2010. Et bien entendu pareil succès ne tombe pas du ciel. Un soin tout particulier a été apporté aux éditions spéciales, aux actions, aux paquets assemblés …Une ascension en pleine expansion, car en cette fin d’année Libelle confirmera son statut ...

L’été chaud de Goedele

golenaed — Thu, 24 Jun 2010 17:00:00 GMT
Le second été chaud de Goedele se prépare ardemment! Le grand succès de 2009 encourage une nouvelle édition des suppléments excitants. A ne pas rater.Goedele 23 juillet : Alles kan Heter 2 – 15 nouvelles érotiques. - un second recueil de la série Alles kan Heter, par les meilleurs narrateurs de Flandre et de Hollande qui s’investissent dans un genre littéraire particulier: le porno. - 15 ...

Twitter as a customer service and marketing channel

clo willaerts — Thu, 24 Jun 2010 10:47:29 GMT
From A new Twitter marketing maturity model by social marketing app builder Offerpop:Twitter can be a very effective alert and listening channel, and with the right offer, creative and positioning, can be a great viral and word-of-mouth channel as well. [...] Offerpop's Twitter marketing Maturity model [...] could be a useful tool for looking at the stages of social marketing on Twitter, [...] and ...

Facebook and Twitter are chick magnets

clo willaerts — Tue, 22 Jun 2010 13:38:13 GMT
Or at least, according to this YouTube video made by Porter Novelli Atlanta:
Found at I heart social media.

Facebook and Twitter are chick magnets

clo willaerts — Tue, 22 Jun 2010 13:38:13 GMT
At least, according to this YouTube video made by Porter Novelli Atlanta.

By the way: if you want to keep posted about the latest trends in social media for businesses,
visit the conversity.be blog
subscribe to the rss feed, or
opt in for blog updates via e-mail

Video found at:
Women and Social Media @ iheartsocialmedia.net

What women plan to do online this summer

clo willaerts — Tue, 22 Jun 2010 10:11:53 GMT
For its"What Women Want From the Web Report" (pdf) Summer 2010 report, Unicast polled 516 adult U.S. female residents.

Highlights from this report:
95% of women plan to go online this summer
62% notice and/or interact with online advertising.
53% (vs 67% overall) of the women aged 18-24 use the web more than other age groups for all activities except keeping up with news

The ads that resonate with women:
46% include sales, discount codes
31% feature creating/submitting an entry to win a prize
24% provide customized local information
22% offer interactive surveys/quizzes

Further reading:
What Women Want From the Web Report (pdf) @ unicast.com
Study: What Women Want Online @ adrants.com
Study: What Women Want (In Online Ads) @ mediapost.com

What women plan to do online this summer

clo willaerts — Tue, 22 Jun 2010 10:11:53 GMT
For its"What Women Want From the Web Report" (pdf) Summer 2010 report, Unicast polled 516 adult U.S. female residents.

Highlights from this report:
95% of women plan to go online this summer
62% notice and/or interact with online advertising.
53% (vs 67% overall) of the women aged 18-24 use the web more than other age groups for all activities except keeping up with news

The ads that resonate with women:
46% include sales, discount codes
31% feature creating/submitting an entry to win a prize
24% provide customized local information
22% offer interactive surveys/quizzes

Further reading:
What Women Want From the Web Report (pdf) @ unicast.com
Study: What Women Want Online @ adrants.com
Study: What Women Want (In Online Ads) @ mediapost.com

Femmes d'Aujourd'hui et Garnier Ultra Lift inversent le temps!

golenaed — Thu, 10 Jun 2010 12:44:46 GMT
Le Femmes d'Aujourd'hui du 10 juin, inverse le temps. En collaboration avec Garnier Ultra Lift, la rédaction de Femmes d’Aujourd’hui met au point un concept inédit. Créer un magazine qui se lit de l’arrière vers l’avant. L’idée sous-jacente étant bien entendu de souligner les bienfaits de Ultra Lift de Garnier. Un concept qui fait mouche et que le dernier MM met en exergue;"Publicis lance ...

Pink Ribbon magazine 2010 poursuit sa lutte contre le cancer du sein

golenaed — Mon, 31 May 2010 09:00:00 GMT
Le ruban rose est devenu le symbole mondial des campagnes de sensibilisation au cancer du sein. Pink Ribbon est un magazine glossy bien-être au ton positif et à l'approche constructive. Vous n'y lisez pas seulement les dernières découvertes médicales, mais aussi tout ce qui vous permet d'appréhender la maladie en restant pleinement femme. Comment positiver, vous sentir le mieux possible, ...

Pages Shopping dans Libelle et Femmes

golenaed — Mon, 31 May 2010 09:00:00 GMT

Consultez la 2ème édition de cette page shopping et découvrez-y les nouveautés de nos annonceurs. Prenez immédiatement votre option pour la prochaine édition. Les places sont limitées.

Contact : Nancy Temmerman - 02 776 27 53 - n.temmerman@medialogue.be

zappybaby.be revu et amélioré

golenaed — Mon, 31 May 2010 09:00:00 GMT
Le site populaire auprès de la communauté de jeunes parents zappybaby.be s'est paré d'un nouveau look à la mi-mai. La mise en évidence de la communauté des futurs parents en est le point d'orgue, avec un mélange équilibré entre les blogs grossesse et le contenu rédactionnel. Zappybaby.be dans les deux langues s'adresse à environ 322.000 visiteurs uniques par mois (CIM mars 2010). Chaque visiteur ...

BEWEB et Sanoma: 10 ans d'une formule online combinée

golenaed — Mon, 31 May 2010 09:00:00 GMT
10 années de collaboration, 10 sites de référence... et 10 Cocktail Time offerts aux plus fervents acheteurs de sites Sanoma.A l'occasion des dix ans de l'entrée en regie chez BEWEB du premier site de Sanoma (HUMO), BEWEB et son partenaire historique vous proposent de gagner un apéro cocktail pour vous et tous les memebres de votre équipe.Pour emporter un de ces apéros, rien de plus simple ...

ZOOM SANTE: un méga-tirage de 705.000 exemplaires!

golenaed — Mon, 31 May 2010 09:00:00 GMT
Zoom Santé est un magazine thématique dédié à la santé. Les spécialistes interrogés y donnent leur avis autour d'un thème pivot. Tous les aspects y sont analysés, les nouveautés pharmacologiques présentées et explicitées. Les spécialistes interviewés y donnent leur avis de pro en la matière. Pour cette édition 2010 le tirage de Flair national renforce la diffusion de Zoom Santé dans Libelle ...

Flair Shopping Day vainqueur du Best Activation Award en catégorie Media

golenaed — Mon, 31 May 2010 09:00:00 GMT
Flair Shopping Day est le rendez-vous annuel du magazine Flair et ses lectrices au Wijnegem Shopping Center. Flair met en branle 80.000 personnes pour un shopping avec ristourne. Toutes viennent avant tout pour se laisser imprégner par l'univers surprenant de Flair. La scène est le poumon même de cette journée: 4 défilés, divers ateliers et une multitude d'animations s'y déroulent. Dans ...

Feeling 20 ans: la Fête avec le "F" de Feeling.

golenaed — Mon, 31 May 2010 09:00:00 GMT
Une méga-fête de 400 pages! Dont 100 pages de mode à l'état pur, 60 pages de rétrospective 20 ans Feeling et 140 pages du nouveau Feeling, car à partir de septembre Feeling se glisse dans sa nouvelle robe, au contenu revisité et au look ajusté. N'hésitez pas un instant de plus, chaussez vos escarpins et soyez de la fête en réservant immédiatement votre annonce glamourissime dans un numéro ...

Styletoday.be

golenaed — Tue, 25 May 2010 10:27:58 GMT
Styletoday.be fera son entrée officielle sur le web, à partir du 1er septembre. Cette plateforme unique dédiée à la Mode & la Beauté est alimentée et dynamisée par nos magazines féminins: Marie Claire, Feeling et Glam-It.L’information exclusive en droite ligne des catwalks ou de chez les stylistes en vogue, toute l’info mode et beauté. Le tout mis à jour en permanence endéans 24h, une ...

MAGSCAN Opportunity Plan

golenaed — Fri, 21 May 2010 11:03:58 GMT
Les formules innovantes de notre Magscan Opportunity plan vous offrent 1001 possibilités de booster l’impact et la créativité de votre communication magazine. En savoir plus ? Contact : Anke Spans – 02 776 27 24 – a.spans@medialogue.be Magscan Opportunity plan (web version) Cliquez sur Magscan Opportunity plan (web version) pour visualiser la présentation en grand format ou en les ...

Comme si c’était la première fois…

golenaed — Fri, 30 Apr 2010 10:48:22 GMT
MAGSCAN moves people : nous venons de le prouver de façon magistrale avec la nouvelle formule créative que vous pouvez découvrir dans notre édition de mai de Feeling et de Gael : un éventail parfumé ! L’ouverture de cet encart Chanel N° 5 Eau Première vous plonge dans le ravissement : les petites tigettes parfumées qui composent l’éventail diffusent en effet de merveilleuses effluves et ...

Télé Moustique Special Festivals

golenaed — Thu, 29 Apr 2010 16:49:59 GMT
Tout au long de l’été, la rédaction de Télé Moustique se déplace pour faire vivre et revivre aux festivaliers les grands événements de l’été : Werchter, Ardentes, Dour, Francofolies, Esperanzah ! Sur www.telemoustique.be/festivals, retrouvez l’agenda, les comptes-rendus des concerts, les photos d’ambiance, les reportages et les vidéos des plus grands festivals belges. Contactez nous pour ...

Les meilleures affaires pour les lectrices de Flair sur le nouveau Flair Outlet-Avenue

golenaed — Thu, 29 Apr 2010 11:43:11 GMT

Sanoma Magazines s’associe avec Outlet-Avenue, connue pour ses ventes privées par internet sur le marché du Benelux. De cette collaboration est né un tout nouveau site internet www.flair-outlet-avenue.be, l’endroit idéal pour dénicher les ventes les plus exclusives des plus grandes marques de mode.

Contact : Ifke Nauwelaerts - 03 290 12 47 - i.nauwelaerts@flair.be

Bravissimo au team de Libelle Shop !

golenaed — Thu, 29 Apr 2010 11:18:42 GMT
La 5ème édition du BeCommerce Awards a eu lieu ce mercredi 28/04 à Brasschaat. Le Libelle Shop y a raflé pas moins de 3 prix : le prix du public dans la catégorie « Home & Garden », le prix B2C du jury et le tant convoité « Overall Winner BeCommerce Award » 2010 (expliquer ce que c’est… ?). Le site en ligne s’est en effet distingué par sa convivialité et sa facilité ...

Femmes d'Aujourd'hui.be dit OUI!

golenaed — Tue, 27 Apr 2010 09:00:00 GMT
Femmes d'Aujourd'hui consacre sur son site un dossier au Mariage. Les dernières collections de robes de mariée, la liste contrôle des ‘to do’, des idées originales pour la fête, mais surtout : les résultats de son enquête Mariage. A découvrir sans censure, à partir du 14 avril sur www.femmesdaujourdhui.be/mariage. Annoncer? Bien évident! Contactez-nous encore aujourd’hui. Contact : Marion ...

Flair 360°

golenaed — Tue, 27 Apr 2010 09:00:00 GMT
L’énergie FLAIR est communicative et active sa communauté de fidèles regroupés autour de sa marque forte. Une communauté avide de formules créatives, innovantes qui brisent les tabous. Magazine, événements, mobile, pockets, online, édito,… Visualisez ici tout ce que Flair peut offrir à votre marque. Rejoignez Flair, associez votre marque à sa communauté!. Contact : Ifke Nauwelaerts - 03 ...

Télé Moustique et Humo titillent Jupiler Tauro

golenaed — Tue, 27 Apr 2010 09:00:00 GMT

Personne ne l’ignore!
Ce sont effectivement 482.000 magazines qui ont été vendus avec le Jupiler Tauro six pack gratuit et le verre assorti. Santé!

Contact : Philip Jacob - 02 776 27 77 - p.jacob@medialogue.be

Goedele enfonce le clou!

golenaed — Tue, 27 Apr 2010 09:00:00 GMT
Fidèle à ses habitudes Goedele met le monde à l’envers! Une 4ième de couverture tête-bêche et une double page du magazine qui fait le poirier, c’est de la créativité à haute concentration, comme Magscan le prône. Community Activation est à votre service pour développer une formule cérative inédite.Cliquez-ici pour découvrir la puissance de Magscan.Contact : Bruno Van de Moortel - 02 776 21 ...

Page shopping dans Femmes d'Aujourd'hui et Libelle

golenaed — Tue, 27 Apr 2010 09:00:00 GMT
Nous sommes fiers de cette première page shopping insérée le 23/4 dans Femmes d'Aujourd'hui et Libelle. A vous de miser sur cette opportunité mensuelle et d’y placer vos innovations ou lancements sous les feux de la rampe. Les réservations pour la prochaine édition sont possibles jusqu'au 4 mai.Consultez ici la première édition de notre page shopping. Téléchargez la fiche technique ici. ...

Soyez partenaire privilégié de Humo's festivalitis! Dans notre Werchter Special et sur humo.be/festivalitis.

golenaed — Mon, 26 Apr 2010 11:00:00 GMT
De la fin du printemps à la rentrée les visiteurs peuvent consulter sur www.humo.be/festivalitis le compte-rendu multimedia le plus complet des festivals. Live blogging de la prairie de Rock Werchter et Pukkelpop, les reportages d'ambiance de ce qui s'y passe avant, pendant et après. Humo donne aux absents l'impression de suivre le tout comme s'ils étaient sur la fameuse prairie. C'est ...

Télé Moustique & Humo titillent Jupiler Tauro!

golenaed — Thu, 25 Mar 2010 17:02:52 GMT
Quand Télé Moustique & Humo titillent Jupiler Tauro... Ou une façon originale d'exploiter la spécificité du magazine pour surprendre le lecteur, le charmer et lui faire découvrir vos produits. Move people: Humo & Télé Moustique font bouger plusieurs centaines de milliers de lecteurs pour profiter de l'exceptionnelle action Jupiler Tauro.Create Personal Moments: les lecteurs découvrent ...

Humo's Pop Poll De Luxe online

golenaed — Thu, 25 Mar 2010 15:50:04 GMT
Humo.be a reçu 6319 V.U. sur le livestream (dont 27% netlog avec 4200 commentaires, 14% facebook). Un record d'attention online: 40 minutes par visiteur. Les réseaux sociaux ont la cote auprès de la communauté HUMO: humo.be, facebook, netlog et twitter ont connu des retombées puissantes. La semaine suivant le Pop Poll, humo.be a enregistré son second meilleur résultat en termes de V.U./jour ...

Radio 2 et Libelle s’activent pour ViA

golenaed — Thu, 25 Mar 2010 15:37:36 GMT
ViA, Vlaanderen in Actie, est une initiative du Gouvernement Flamand qui vise à motiver ses citoyens à s’investir dans le futur de leur région. Pour faire connaître l’action auprès de la population, le département communication a impliqué les communautés de Libelle et Radio2. Pendant 8 semaines Libelle et Radio 2 ont motivé lectrices et auditeurs à réagir à des points de vue provocateurs ...

‘Flair Love Application’ sur iPhone

golenaed — Thu, 25 Mar 2010 15:24:27 GMT
Flair Lance sa première application iPhone, Flair Love Application. C’est le premier magazine belge à utiliser un des thèmes principaux du magazine pour en faire une application iPhone. Ring Ring Company a mis au point un jeu par lequel un couple fait tourner la roue qui les confronte à des missions romantiques ou plus osées. Cette mission peut être partagée sur Facebook ou Twitter, si ...

Show Off 2010

golenaed — Thu, 25 Mar 2010 14:31:53 GMT
Show Off est le magazine unique du département Mode de la mondialement célèbre Antwerpse Koninklijke Academie voor Schone Kunsten. Il couvre les projets des élèves de dernière année, mais également ceux des talentueux élèves d'autres classes. Les interviews et workshops de créateurs internationaux y ont la part belle. Show Off est une collaboration créative entre l'Académie et Sanoma et ...

Gael for Men & Feeling Mannen

golenaed — Thu, 25 Mar 2010 13:02:00 GMT
Gael for Men est la bible pour tout homme que la mode passionne. En dehors des tendances vestimentaires actuelles, vous y trouvez la dernière mise à jour des crèmes de beauté et parfums Homme. Le tout complété par les innovations high-tech, les must touristiques et les nouvelles culinaires. Sans oublier les reportages-actualité au travers desquels chaque homme se retrouve. Gael for Men ...

Le Wijnegem Flair Shopping Day s’étend à Liège

golenaed — Thu, 25 Mar 2010 09:21:42 GMT
57.440 m² d’espace commercial, 15 escalators, 2 lifts panoramiques et pas moins de 240 boutiques! La journée shopping délire de Flair verra quelque 80.000 lectrices envahir à nouveau le shopping center, ce 17 octobre. Un dédale d’animations et d’opportunités pour les sponsors qui désirent faire découvrir leur marque en 3D. En effet, les lectrices y viennent pour entendre, sentir, goûter, ...

Page ‘Shopping’ dans Libelle et Femmes d'Aujourd'hui

golenaed — Tue, 23 Mar 2010 17:23:21 GMT

Magscan Opportunity Plan innove dans Femmes d’Aujourd’hui et Libelle, et rassemble dans sa page Shopping toutes vos nouveautés produits: lancement, re-lancement, nouveau packaging… . The place to be!

Téléchargez la fiche technique ici

Contact: Nancy Temmerman - 02 776 27 53 - n.temmerman@medialogue.be

En primeur! Couverture créative plus la bière Tauro avec Humo & Télé Moustique

kdedecker — Tue, 23 Feb 2010 17:45:40 GMT
Ces 23 et 24 mars, Humo et TéléMoustique offrent en collaboration avec AB Inbev un Jupiler Tauro Sixpack + le verre ad hoc à chacun des lecteurs. Une action sampling gigantesque et une première en matière de cover de magazines. Celles-ci seront imprimées sur un carton à bière de format. Une action promotionnelle nationale through the line: TV- & radio, presse quotidienne et magazines ...

Lifestyle Special Feeling Wonen & Gael Maison

kdedecker — Tue, 23 Feb 2010 17:39:46 GMT

Le 08/06/2010 Feeling Wonen et Gael Maison offrent gratuitement le Lifestyle Special avec l’ensemble du tirage (91.000ex).
Un special consacré e.a. aux destinations de rêve, la cuisine haute en couleurs, les activités en extérieur qui innovent…
Soyez-y et réservez avant le 5/05/2010.

Téléchargez pdf Lifestyle Special

Contact: Viviane Joos - 02/776 27 47 - v.joos@medialogue.be

Flair Body Special à partir du 13 avril

kdedecker — Tue, 23 Feb 2010 17:20:35 GMT
Les Flair Ladies rayonnent et c’est un bonheur de les voir vivre. Pendant un mois Flair partage ses meilleures recettes pour assurer une positive body image à toute jeune femme que ce rayonnement inspire. Flair présente - Flair Body Special , un supplément ‘aimez votre corps’-joint au numéro 15 de Flair (parution 13 avril): 84 pages consacrées à la ‘positive body image’! - Start to jump! ...

Finale du ‘Flair modellenwedstrijd 2011’

golenaed — Tue, 23 Feb 2010 12:37:24 GMT
Le succès des éditions précédentes conforte Flair dans sa démarche. Et en 2011 Flair repart à la recherche d’un nouveau talent. En collaboration avec les agences de mannequins internationales et la rédaction de Flair, c’est en juin que le coup d’envoi est donné et l’apothéose se traduit par l’officialisation du Mannequin choisi, lors de l’événement glamour.de novembre. Sponsoriser cet ...

Vitaya moves People

golenaed — Tue, 23 Feb 2010 12:21:00 GMT
En automne, Vitaya a invité ses lectrices à tricoter un maximum de bonnets de laine pour les orphelins bulgares, dans le cadre de 'Help the Children’, dont Chris Dusauchoit est l’inspirateur. Chris et Maya Detiège nous ont soutenu symboliquement dans notre action. C’est eux qui amèneront la récolte de bonnets que Vitaya a rassemblée. Et ce sont quelques milliers de bonnets que nos lectrices ...

Le secteur pharma à la loupe

Vanessa — Mon, 08 Feb 2010 11:52:02 GMT

Le 4 février, Sanoma Magazines Belgium, en association avec BACHI, a organisé un training média consacré au secteur pharmaceutique.

Que peut-on attendre des magazines et comment mieux les utiliser?
Y a-t-il un split budgétaire idéal?
Comment rendre vos campagnes (plus) efficaces?
Téléchargez la présentation ici. (Un peu de patience, il s'agit d'un fichier assez lourd)
Des questions, des suggestions ou la demande d'une présentation sur mesure? N'hésitez pas à vous adresser à Michel Pierret en appelant le 02/776.27.57 ou par mail à l'adresse m.pierret@medialogue.be .

MyMedialogue 1/2010

kdedecker — Tue, 02 Feb 2010 15:39:02 GMT
Newsletter Medialogue janvier 2010

Show/off 2010

kdedecker — Fri, 29 Jan 2010 10:56:02 GMT
Sanoma Magazines Belgium réalise Show/OFF 2010, un magazine unique consacré à la Mode-Academie van Antwerpen et qui reprend en outre les travaux de la dernière année. Une histoire magique qui se déroule dans les coulisses de la mode en devenir et qui y acquiert ses lettres de noblesse. Un podium qui réserve la place d’honneur à vos marques. Parution en juin, 1 fois/an. Réservations jusqu’au ...

Zoom Santé / Zoom Gezondheid

kdedecker — Fri, 29 Jan 2010 10:42:31 GMT

C’est le 29 avril que la nouvelle édition paraît. Elle vous entretient de tout ce que vous devez savoir pour rester en forme et préserver la santé. Nos rubriques clé : pharma, alimentation saine, bouger comme il se doit et beauté.

Téléchargez ici la fiche d'info de Zoom Santé / Zoom Gezondheid

Contact : Michel Pierret – 02 776 27 57 – m.pierret@medialogue.be

Medialogue Product Coordination: personnes de contact à partir du 1er février

kdedecker — Tue, 26 Jan 2010 13:56:00 GMT
Nous avons revu la répartition de nos titres au sein de l’équipe Medialogue Product Coordination. Dans le tableau synopsis vous trouverez la personne clé, ou votre gps personnalisé au sein des dédales de la régie. Feeling, Gael Chantal Cuypers c.cuypers@medialogue.be 02 776 27 73 Libelle, Femmes, Kids Only Koen De Muylder k.demuylder@medialogue.be 02 776 27 34 Humo, Télémoustique, Mosquito Dirk Buelens ...

Les chèquiers de Medialogue – 21 avril!

kdedecker — Mon, 25 Jan 2010 14:57:17 GMT
Le succès de nos chèquiers dans Libelle, Femmes d’Aujourd’hui, Flair (Vl.) - (Fr.) se jalouse. Nos hebdos féminins se mettent au service de votre marque dans un environnement ‘cadeaux-ristournes’ dont les lectrices se souviennent. Que rêver de mieux pour la notoriété de vos produits? Tarifs, deadlines et info technique. Réservez aujourd’hui meme! Feuilletez le chéquiers online.Contact ...

Moms actively supervise their children's use of social networking and gaming sites

clo willaerts — Thu, 10 Jun 2010 08:34:32 GMT
From Parenting And The Internet at mediapost.com:
Most children who spend time on social networking or gaming sites do not play unsupervised. Nearly 70% of Moms retain control of where and when their 8-13-year-old children play.
The majority of Moms know their children's passwords and nearly all have established appropriate and clear online rules and guidelines for them.
The majority of Moms indicate their children may not join a social networking site unless a parent joins as well

Marketing to mothers: 8 things that changed in the last 5 years

clo willaerts — Sat, 05 Jun 2010 13:02:14 GMT
Maria Bailey, author of "Marketing to Moms," "Trillion Dollar Moms" and "Mom 3.0: Marketing With Today's Mothers" wrote down eight changes she's seen in the past five years that have impacted marketing. In short:
Marketing "with" Moms rather than "to" moms
Motherhood as a brand
Customization: yoday's new mothers expect to customize products, media and even the lifestyle of motherhood
Frugalista Mom: moms have discovered that saving money is empowering, fun and a badge of honor among her peers
Emergence of the virtual playground
Sphere of influence on steroids: word of mouth marketing has been the most powerful form of marketing in the world of mothers
It's a small world after all: moms have gone global
Boomers are becoming grandparents

Further reading:
Top 8 Changes In The Mom Market Over 5 Years @ mediapost.com

Half of the bloggers is female

clo willaerts — Sat, 05 Jun 2010 12:52:20 GMT
Toronto-based social media analytics company Sysomos analyzed more than 100 million blog posts that provided information about their age, gender and location information. One of the key findings is the almost perfect gender balance in blogging demographics:

The split between women and men is nearly even with women accounting for 50.9% and men 49.1%.

Further reading:
Inside Blog Demographics @ sysomos.com
The Who and Where of the Blogosphere @ blog.sysomos.com

Father’s Day gifts less cliche, more often bought online

clo willaerts — Fri, 04 Jun 2010 10:18:34 GMT
Blog author Debra Miller has analysed data from Compete.com's latest Online Shopper Intelligence.
Key takeaways:
Consumers buy more Mother’s Day gifts.
Consumers buy Mother’s Day gifts for a wider audience, including grandmothers, daughters, sisters, and aunts.
Online plays a larger role in gifts for dad than for mom.

Further reading:
Parent Appreciation Day @ blog.compete.com

Women get talked to more on Facebook

clo willaerts — Thu, 03 Jun 2010 13:57:51 GMT
HubSpot's Inbound Internet Marketing Blog just published an infographic on the differences between male and female user behaviour on Facebook.

Full infograph:
Men vs Women on Facebook @ Hubspot.com

Location services for moms on the go

clo willaerts — Thu, 03 Jun 2010 12:50:00 GMT
With a significant percentage of moms using smartphones, location services offer a rare opportunity to interact with moms while they’re on the go.
Internet news blog Mashable published some innovative ways that companies are applying location-based technologies to target moms.

One example: the babymate iPhone app that's been designed to help parents keep track of the main aspects of their babies’ growth and development. One of the new features involves geo-awareness:
Geo-tag and share your babies' events, milestones or measures. Find out on a map what other parents are doing around you. Check out other people's comments on similar baby development aspects. Integrate with Facebook, Twitter and Flickr.

Further reading:
3 Key Location Trends for Moms @ Mashable.com
babymate iPhone app from Double Wedge
Just for fun: The Durex baby case @ AdHunt

Where shoppers look for coupons: newspapers, magazines and online

clo willaerts — Fri, 28 May 2010 11:33:26 GMT
According to research by The Integer Group and M/A/R/C Research, women are primarily responsible for clipping coupons. Newspapers and circulars are still the most popular media for coupon clippers, but 31% searches for coupons on Coupon websites (like coupons.com), and 18% do the same on brand websites.

While these digital capabilities are not yet mainstream, trends show consumers are increasingly making more big-ticket purchases online. For product categories like computers, electronics, and DVDs, the ability to use coupons online might have a stronger influence on shoppers, according to The Integer Group analysis.

Further reading:
Women Clip Most Coupons @ marketingcharts.com
The checkout issue 3.10: Coupons (.pdf) @ digital.integer.com
Wealthier Consumers Use More Coupons @ marketingcharts.com

Social Media vs Sales: from Conversations to Conversions

clo willaerts — Thu, 20 May 2010 14:00:00 GMT

Social Media vs Sales: from Conversations to Conversions
View more presentations from Clo Willaerts.

Women are using the Internet to make shopping decisions

clo willaerts — Tue, 18 May 2010 08:56:55 GMT
Media company iVillage and branded communities service center SheSpeaks today released a new research on digital shopper marketing.

The big conclusion? Brand marketers should be building direct relationships through search, online and mobile Web sites with women who show interest. According to the report, interaction between women through online community Web sites, forums and message boards have a "dramatic" influence on driving product preference, loyalty, and purchase.
Other forms of marketing that prove influential include:
online coupons at 68%
online product reviews by consumers, 61%
emails from companies or brands, 45%
articles read online, 41%.
While social media networks like Facebook and Twitter are valuable communications channels, with 51% of women actively following brands and retailers online, these channels are relatively less (19%) influential in prompting purchases.

More highlights from the report:

Peer recommendations about products on message boards makes women more likely to look for a product in the store (77%), more favorable about the product while shopping (74%), more likely to choose the brand/product over others (70%) and more likely to purchase the product in the store (67%).
The influence of digital channels varies greatly. Although 51% of women are fans or followers of grocery, health/beauty or household products brands and the stores that carry them, consumer reviews on shopping sites are a top influence for 61% of respondents. Online articles, by comparison, are a top influence with 35% of respondents saying that reading online content (articles) is more influential now than one year ago. Blogs were also identified as an influence by 33% of respondents. Facebook and Twitter fall to the bottom of the list with only 19% saying that posts from friends and 11% saying that posts from brands, are top influencers.
Women are using the Internet to make shopping decisions. 81% of women have visited a superstore website in the past month, 70% visited a food/beverage brand website and 69% visited a health/beauty brand website. They also actively read email newsletters they receive from companies (61% read emails from food/beverage brands, 55% from health and beauty brands and 53% from superstores).
Women spend between 6 and 60 minutes preparing for a shopping trip.This preparation includes doing product research online and offline, looking for coupons in multiple channels, reading email newsletters, etc. Although research channels used most vary by product category (ex: food/beverage vs. health/beauty), it is clear that brand marketers need to understand which are the most influential digital channels for their specific product.

Further reading:
SheSpeaks iVillage Shopper Study Report (executive summary)
New Study From iVillage And SheSpeaks Reveals Digital Is Changing The Way Women Shop Offline @ Forbes.com
Women Seek Online Communities To Validate Purchases @ mediapost.com

Women use their smartphones to "tweet" and "friend"

clo willaerts — Sat, 01 May 2010 15:40:40 GMT
Nielsen recently released data that shows that in mobile, women dominate social networking just like they do on the regular web.

At 55% women to 45% men, mobile social networking fortifies what we’re learning in social media in general.
In a demographic view of social networking activity on mobile devices, women were found do use their phones to “tweet” and “friend” 10% more than men. And while social networking is commonly thought of as something for “the kids,” the 35-54 age group had more active mobile social networkers than any other group.

Further reading:
For Social Networking, Women use Mobile More Than Men @ blog.nielsen.com
In Mobile, Women Rule Social Networking @ socialmediatoday

Online female shoppers like to take their time to browse

clo willaerts — Fri, 30 Apr 2010 13:18:47 GMT
Mintel's recent Beauty Innovation report looked at the way women shop for cosmetics and skincare by looking at the types of services and provisions that attract the most trial or loyalty.

Their conclusion? The economic climate continues to have a negative impact in many beauty and personal care markets, yet color cosmetics and skincare continue to thrive.

Even more interesting: the female baby boomer population is becoming increasingly web-savvy and more could be spending their digital dollars at online beauty sites.

One reason many women go online to shop may be down to many (47%) citing their preference to shop for cosmetics on their own to give themselves plenty of time to browse.

Further reading:
Beauty Retailing - US - March 2010 @ mintel.com
Female baby boomers look to web for cosmetics @ bizreport.com

Women love social games

clo willaerts — Thu, 29 Apr 2010 13:12:52 GMT
Lightspeed Research and Trendstream’s Global Web Index provides marketing professionals with the data, insight and vision to deliver exceptional web strategy, worldwide. According to recent data, nearly one-half of US social network users now play social games.

Tom Smith, managing director of Trendstream, put it this way: "Women are particularly attracted to short, casual games involving an active community like FarmVille, Cafe Wars or Pet Society. Women also spend more time on social networks in general.”

Further reading:
Women Flock to Social Games @ eMarketer.com

Facebook still dominated by women

clo willaerts — Thu, 29 Apr 2010 12:52:32 GMT
According Google Ad Planner, Facebook is 57% female and attracts 46 million more female visitors than male visitors per month. Plus, women are more active on Facebook. Facebook COO Sheryl Sandberg says women on Facebook have 8% more friends and participate in 62% of the sharing. "The world's gone social. And women are more social than men," she concludes. And they're leading that charge online.

Experts believe the difference between how men and women operate online mirror their motivations offline.

women often use online social networking tools to
make connections:
stay up to date with friends and family
to connect with those she regards as her peers
share items from their personal lives in order to solve real-life issues

men use use online social networking tools
as means to gather information (researchers)
increase their status (social climbers)

Further reading:
What Men And Women Are Doing On Facebook @ Forbes.com
Where Do Women Social Network? Top 10 Sites @ Forbes.com

The Connected Mom - and how to make her buy your products

clo willaerts — Wed, 28 Apr 2010 12:18:40 GMT
The purchasing control of women with children and her advanced connectivity is having a powerful effect on the way brands must communicate to successfully capture her attention and build a meaningful relationship.
To engage with The Connected Mom, you must bridge a true understanding that begins with facts and trends developing into a strategy for reaching Mom as a real person.

Momentum by Big Fuel
View more presentations from Big Fuel Communications.

Gaming grannies

clo willaerts — Tue, 27 Apr 2010 12:47:07 GMT
Young men appear to dominate the smartphone market, but a Lady Geek survey points out that many users are women aged over 55, and that they are an "under-exploited audience".

Highlights from the report:

Of all survey participants, 39% of female smart-phone owners aged 55+ have downloaded one or more app to their smart-phone.
Gaming was the second most popular category for over-55-year-old women in the survey, with nearly 1 in 5 female smart-phone owners stating gaming is their favourite app compared to only 1 in 15 of men in a similar age band
The number 1 app for female smart-phone owners over 55 is Facebook, with 18% of survey participants in this group saying that a social networking app is their favourite app.
22.5% of female smart-phone owners over 55 found out about their favourite app from a recommendation from a friend, compared to only 12.9% of male smart phone within the same age band.

For this report, Lady Geek in conjunction with YouGov SixthSense, ran an online survey a sample of 16,810 smart-phone owners. The number of men and women over-55 was 1,639.

Further reading:
The Geek is not just your son, but also your gaming grandma

MySpace, Ning, Facebook and Twitter still predominantly female, says @flowtown

clo willaerts — Sat, 10 Apr 2010 18:33:12 GMT
Flowtown's Social Media Demographics: Who's Using Which Sites is treating the terms social media and social networks as synonyms, and it's not clear whether the data are based on U.S. demographics or global ones.
The infographic also focuses solely on web use and excluded e.g. popular applications to access Twitter.
Nevertheless, an interesting overview:

Most popular with women, in order of importance:
social networking website MySpace
online platform for people to create their own social networks Ning
social networking website Facebook
social networking and microblogging service Twitter

Further reading:
Social Media Demographics: Who's Using Which Sites @ Flowtown.com

3 good examples of social media marketing to mothers

clo willaerts — Fri, 09 Apr 2010 10:44:36 GMT
Female surfers, including the ones with children, are driving social media and helping it to evolve.

But how do advertisers connect with online mothers? Three interesting cases:

Fisher-Price launched a Facebook app to help moms share their memories online via photos and videos
MomsRising created a campaign that allowed users to create customized videos celebrating their moms and their achievements
Estee Lauder reaches moms by providing free makeovers tied with new profile pictures, as well as online makeover tools

Further reading:
Social media campaigns that moms love @ imediaconnection.com

3 good examples of social media marketing to mothers

clo willaerts — Fri, 09 Apr 2010 10:35:50 GMT
Female surfers, including the ones with children, are driving social media and helping it to evolve.But how do advertisers connect with online mothers? Three interesting cases:Fisher-Price launched a Facebook app to help moms share their memories online via photos and videosMomsRising created a campaign that allowed users to create customized videos celebrating their moms and their achievementsEstee ...

Women clients are more loyal

clo willaerts — Tue, 06 Apr 2010 09:54:15 GMT
In her recent blog post Are Women Indecisive?, author and marketing to women online specialist Holly Buchanan sums up two big reasons why advertisers should focus on female target groups:

If you care about client retention, you want women clients. Women are more loyal to individual service providers (aka financial service providers) than men

If you care about referrals, you want women clients.

One technique to leverage the power of referrals, is to use testimonials. But social media, where traditionally women are most active, also play a major role in the buying decision cycle of women.
Holly Buchanan: "Women refer more often than men do. Ask any woman how she found her financial adviser, pediatrician, hair stylist, and she'll tell you, "a friend recommended him/her.""

Further reading:
Are Women Indecisive? @ marketingtowomenonline.typepad.com
Men Vs. Women @ scienceblogs.com
Re-render the Gender: Why the vast majority of advertising is not connecting with womenand what we can do about it. @ Amazon.com
Making conversations: there's method in this madness @ bnox.be

"Advertisers have no idea how to talk to single women"

clo willaerts — Fri, 26 Mar 2010 17:55:30 GMT
More women are single now than ever. If they get married, it's later in life, and then they're often single again sometime even later.

According to Melanie Notkin, CEO of SavvyAuntie.com, a Web site for women who don't have children, advertisers have no idea how to talk to single women. "America seems to talk to all grown-ups as we're part of an intimate family of a mom, a dad and kids."
Notcin: "America seems to talk to all grown-ups as we're part of an intimate family of a mom, a dad and kids. Single people tend not to be spoken to or tend not to be part of the conversation."

Stephanie Holland, executive creative director at Holland and Holland Advertising, says that most advertising aimed at the consumers who control 80% of household spending in the U.S. takes a misguided "one size fits all" approach. That's because most of the decision makers are men who "have a difficult time distinguishing even among moms, much less coming in and understanding the single female."

Further reading:
No advertising love for single women @ publicradio.org

Teen girls spread word on sales offline, not online

clo willaerts — Tue, 23 Mar 2010 09:00:32 GMT
Everything you've been hearing about teen girls living on Facebook, friending their favorite brands and influencing hundreds of future purchases with the single click of the "like" button? A new report from Euro RSCG suggests it's all wrong, and that teen girls share shopping secrets the way they always have -- with only their closest friends, and even then, not online.

Continue reading at MediaPost Publications

Marketing to women from anthropologic point of view

clo willaerts — Sat, 20 Mar 2010 12:51:16 GMT
Marketing to women is not as easy as "pretty in pink" or "basic black." Dr. Bob Deutsch, cognitive anthropologist and founder and president of strategic branding and communications consultancy firm Brain Sells, sums up seven principle for marketing to women. A few highlights, particularly with marketing to women online in mind:

Authenticity, not just immediate appearance. Recognize that persona, biography (or history), and current contingency must all be factored in, and that universal principles underlie particularities.
Connectedness, not just individuals. Recognize that communality can reign over dominance. We are all bound together.
Society, not just markets. Recognize that markets are numbers, and that markets can be counted and the goodies duly noted. But numbers are not people. Women are people and people have personal feelings and social intentions.

Further reading:
Seven principles for marketing to women @ retailcustomerexperience.com

8 facts about female gamers

clo willaerts — Wed, 10 Mar 2010 19:45:48 GMT
A&E-owned cable network Lifetime, in their pursuit to learn about all things women-related, conducted a year-long, in-depth study to go inside the minds of women gamers: She's Got Game: Women & Gaming Study.

76% of women play electronic games
It depends on the platform - women play online more than men (55% vs 45%)
Women play differently than men
A majority of women gamers like to play on their own (83%)
Many women say they play to compete against other people (47%)
Women play games more frequently than men (2.0 times/day vs 1.7 times/day)
Most are the primary decision maker when it comes to games/related purchases (76%)
Women made an average of 7 gaming related buys in the past year

Further reading:
Inside The Minds Of Girl Gamers
@ businessinsider.com
Read the complete report

Women use social media, then talk about products

clo willaerts — Thu, 04 Mar 2010 15:42:41 GMT
The Retail Advertising and Marketing Association has just published the conclusions of new research of the habits of social media users. A few highlights:Some 71.8% of social media users say that after an online search, they communicate with others about a product or service with face-to-face communication. Men prefer to communicate by cell phone to talk about what they have learned about a product ...

Women use their phones to "get social"

clo willaerts — Wed, 03 Mar 2010 20:03:00 GMT
Nielsen has just released a demographic view of social networking activity on mobile devices. Women clearly use their phones to “tweet” and “friend” a lot more often than men. And while social networking is commonly thought of as something for “the kids,” the 35-54 age group had more active mobile social networkers than any other group.Further reading:For Social Networking, Women use Mobile More Than ...

Tampax Storytelling: Mother Nature's Monthly Gift

clo willaerts — Wed, 03 Mar 2010 12:16:54 GMT
I never thought I would blog about a Tampax TV Advertising series, but have a look at Mother Nature's YouTube Channel.

Mother Nature, who looks like something in between a mother in law and a school teacher, always delivers your Monthly Gift, a.k.a. your period, at the worst time. The first time you watch one of the episodes you might cringe but after a while you'll learn to appreciate the ironic twists in the storylines.

I especially liked the cheeky bio info at the left hand side. Character building up to the last detail!
Films:
Crimson Tide, The Big Red One, Hunt For Red October, Splash
Music:
Here Comes the Flood - Peter Gabriel; Eruption - Van Halen; Volcano Girls - Veruca Salt; You Make Me Feel Like A Natural Woman - Aretha Franklin; anything by the Cramps

More Mother Nature YouTube movies:
Serena Williams vs. Mother Nature
Rapids
Dreamtree

Women use their phones to "get social"

clo willaerts — Wed, 03 Mar 2010 12:03:39 GMT
Nielsen has just released a demographic view of social networking activity on mobile devices.

Women clearly use their phones to “tweet” and “friend” a lot more often than men. And while social networking is commonly thought of as something for “the kids,” the 35-54 age group had more active mobile social networkers than any other group.

Further reading:
For Social Networking, Women use Mobile More Than Men @ Nielsen
Women More Likely to Get Social on Mobile @ Search Engine Watch

43% of iPhone buyers are female, Android users mostly male

clo willaerts — Fri, 26 Feb 2010 20:07:28 GMT
Mobile advertising network AdMob recently ran an opt-in survey of consumers on iPhone, iPod touch, Android and webOS devices to learn more about how they are engaging and interacting with applications. The behavioral and demographic insights taken from the self reported survey provide additional context to the monthly Admobile Mobile Metrics report. The survey included 963 respondents across all of the platforms and revealed some interesting points on app purchasing habits.
Here's the breakdown for smartphone gender preferences.

Further reading:
Survey says: Android users mostly male, webOS not just for women, iPod touch for kids @ Engadget.com
January 2010 Mobile Metrics Report @ Admob.com
Download report (.pdf)

The average social media gamer is a 43 yr old woman

clo willaerts — Wed, 17 Feb 2010 16:40:42 GMT
It’s no wonder that casual games have become so popular – they’re easy to play, provide a quick hit of fun, and are highly social and viral in nature. Everybody loves social gaming, but especially women are a big force.
The 2010 Social Gaming Research (.pdf) by Information Solutions Group has more details on the demographics and motivations of heavy players of social media games like Farmville, Zoo World, and Mafia Wars on Facebook and other platforms.

Key takeaways from the report:
Among the nearly 5,000 consumers who responded to the survey, more than 1,200 indicated they played games on social networking sites and platforms at least once a week
Social game players average 43 years in age, with those in the US being significantly older (48) than those in the UK (38). Females are slightly more likely to play social games than males (55% vs. 45%).
More than half (56%) have been playing social games for at least one year, with fun and excitement (53%), stress relief (45%) and competitive spirit (43%) being the primary reasons cited for playing social games.
The majority (95%) play social games multiple times a week and log into Facebook or another site specifically to play social games about half of the time.
62% play social games with personal (real world) friends, while 43% play with a relative. The majority (76%) play with people their own age (+/-10 years).
Beyond the social interaction of social game playing people, like the competitive nature the most (59%), followed by the interactive game play (49%) and the opportunity to win prizes (35%).
Social gamers have played an average of 6.1 different social games.
The majority of social game players have reconnected with old friends, classmates and relatives as a result of playing games on social networking sites, while others have met new people who they continue to play games with in addition to corresponding and in rare cases meet in person.

The 2010 Social Gaming Research by Information Solutions Group was commissioned by by PopCap, creator of popular social games such as puzzle game Bejeweled and Insaniquarium. The study looked at over 5,000 game-players in both the United States and the United Kingdom.

Picture credit: iStockphoto on Thinkstock.com

Dodge Super Bowl ad gets the middle finger from women

clo willaerts — Fri, 12 Feb 2010 13:59:55 GMT
For many U.S. based advertisers, the Super Bowl is the moment supreme. This is what American automaker Chrysler had made for their Dodge Charger.

"I will shave. I will clean the sink after I shave. I will be at work at 8 a.m. I will be quiet when you don't want to hear me say no. I will take your call. I will listen to your opinion of my friends. I will put the seat down. I will carry your lip balm."

In other words, it depicts men as emasculated and oppressed - with buying a Dodge Charger as their only way out of slavery.

Only days later, New York-based producer, actor, and writer MacKenzie Fegan uploaded this spoof on Youtube:

I will eat half a grapefruit for breakfast. I will get the kids ready for school ... I will assert myself and get called a bitch ... I will put my career on hold to raise your child. I will diet, botox and wax -- everything... I will watch Super Bowl commercials that depict men as emasculated and oppressed, and I will feel so fucking sorry for you.

Ouch.

Why do women blog?

clo willaerts — Mon, 08 Feb 2010 11:27:14 GMT

Why are so many women flocking to the Internet? Are they getting something in blogs they aren't getting elsewhere?

In today's society, where we move around, stay home with our kids, often don't have family nearby - are women feeling isolated?

Is there a void in our media? Is there a lack of women's stories being told unfiltered?

Do women have a unique sense of humor?

Marketing to women consultant Holly Buchanan asked several women bloggers the same question: "Why do you blog?" The answers to this question are just as diverse as the women bloggers themselves.

5 essential reports if you want to target women online

clo willaerts — Mon, 08 Feb 2010 10:10:03 GMT
Mothers today seek reliable information to make the best decisions and purchases they can for their families. Increasingly, they're seeking this information through digital channels. This behavior provides an opportunity for marketers to reach moms in contextually relevant environments.

Are you adapting your online strategies to target moms?

Here are some interesting market research reports to get you started:

21st century mom (Tina Sharkey @ babycenter, google docs, 70 pages, Dec 2009)
The Rise of the Real Mom (Marissa Miley & Ann Mack @ Ad Age, .pdf, 28 pages, Nov 2009)
Power Moms (Nielsen, Oct 2009)
Moms Online: More Influential Than Ever (eMarketer, June 2009)
The Four Truths About Moms and Search. (OTX Research, Sterling Brands and Google, 35 slides, ongoing study)

3/4 of Facebook moms are fans of at least one brand

clo willaerts — Fri, 05 Feb 2010 09:11:41 GMT
Data from "boutique agency" lucid marketing and freelance writer and analyst Lisa Finn show that most female Facebook users with children feel neutral about ads on the social network, compared with about 36% who actively disliked them. Only a tiny percentage of respondents reported liking ads on Facebook.

Most moms used Facebook primarily to keep in touch with friends and family, and only 10.4% said they focused on checking out companies or products. Three-quarters of them, however, are fans of at least one company or brand.

Further reading:
Facebook Moms Are Marketing-Savvy @ eMarketer
Moms Are Receptive to Marketing on Facebook — When It Follows Their Rules @ Lucid Marketing Blog
2010 Marketing to Moms on Facebook, Survey Results & Report @ Mom Reports

Mintel: "Shoes are a woman's best friend"

clo willaerts — Mon, 01 Feb 2010 13:27:39 GMT
According to a recent Mintel survey, 63 percent of career minded women pick shoes as the preferred accessory to complete an ensemble.
Top 3 of preferred womens accessories:
shoes: 63%
jewelry (necklaces, earrings, bracelets): 52%
purses, belts and scarves (less than 1/3)

Two more interesting facts from the report:
About 44 percent of women surveyed aged between 35 and 44 said they change into more stylish footwear on arrival at work while only less than a third of women 35 and up said they do that.
82 percent of the surveyed women dress for themselves; and only 34 percent said they dress to be fashionable

The survey was conducted online in August 2009 among a sample of 503 women parents aged 18 and older who had access to the internet and who worked outside the home. Mintel is an international supplier of consumer, product and media intelligence.

Source:
Mintel Press Release: It’s all about the shoes - Women choose shoes over other accessories to complete their looks

Five reasons why the iPad could become a popular women's gadget

clo willaerts — Fri, 29 Jan 2010 13:49:02 GMT
When earlier this the Apple Tablet's name was introduced as "iPad", almost immediate references to tampons (iTampon) sprouted up all over Twitter and the internet. Apple's marketing team seemed to have overlooked the possibility that the name "iPad" would remind people of feminine products.

But according to gadget blog ShinyShiny the recently launched iPad is bound to get lots of positive female attention.

Their 5 reasons:
This is a sexy gadget [...] a pleasure to hold and use.
Focus on Books not Gaming. [...] The iBook store is a big part of the iPad and magazines and newspapers are doing deals to have iPad-friendly editions loaded onto the device.
The iPad won't fit in your pocket - but it will fit in your handbag.
This has a lot of lifestyle gadgets on board: the calendar looks great.
Apps, this is going to be an app-centric device. [...]

More here:
Why the iPad will be a good women's gadget: 5 reasons @ ShinyShiny.tv

Pew Research: Wives becoming richer, better educated than their husbands

clo willaerts — Tue, 26 Jan 2010 15:07:19 GMT
According to a recent Pew study, the proportion of American marriages in which the wife makes more money rose to 22 percent in 2007 from 4 percent in 1970.

Also, a larger share of women are married to men with less education.
The report examines how changes at the nexus of marriage, income and education have played out among U.S.-born men and women who are ages 30-44. This age group are the first such cohort in U.S. history to include more women than men with college degrees.

Further reading:
Women, Men and the New Economics of Marriage @ Pewsocialtrends.org
Complete Report (.pdf)
My So-Called Wife @ Nytimes.com

"Women typically share content and experiences with selected friends"

clo willaerts — Tue, 26 Jan 2010 10:07:52 GMT
eMarketer senior analyst Karin von Abrams just published “UK Women: Trends in Device Use and Online Behavior.” From this report:

Communication and utility are top priorities for women, who use digital devices to stay in touch with friends and family as well as save time and help get their families organized.
Women are less numerous than men online (source: Eurostat) but their daily usage is high, indicating that engagement is increasing (source: Nielsen)
Female internet users are adopting social media faster then men. Example: UK female Internet users were 8 percentage points more likely than males to have a social networking site profile, (source: UK Office of Communications)

Further reading:
UK Women Are Digital Communicators

Two out of five gamers are female

clo willaerts — Sat, 16 Jan 2010 17:33:22 GMT
Some surprising statistics from OnlineEducation about video games, and who exactly is playing them.

Diapers.com: “Word-of-mouth is our strongest marketing tool.”

clo willaerts — Fri, 15 Jan 2010 10:18:07 GMT
Diapers.com ("We deliver everything but the baby") is the largest online specialist offering baby care necessities in the United States. The site was founded by two fathers, Marc Lore and Vinit Bharara, when they got tired of the 'diaper runaround' - midnight store runs for diapers, frustrated searches for the right diaper size, wasted time waiting in store lines and traffic.

Josh Himwich, Diaper.com's director of e-commerce, spoke to eMarketer about the nuances of targeting moms and how Diapers.com is broadening its customer base.

Some highlights:

“Word-of-mouth is our strongest marketing tool.”
“Like many e-commerce companies, we’re developing our social media strategy. We have a significant presence on Twitter and Facebook.”
“The hardest thing online companies have to contend with is convincing shoppers that consumable merchandise can easily be replenished via overnight shipping.”

Further reading:
Meeting Busy Moms’ Needs @ eMarketer.com

Marketing to Women on Facebook

clo willaerts — Fri, 15 Jan 2010 10:06:10 GMT
Brette Borow (@brette on Twitter), founder of GirlsGuideTo.com, has written a great piece on Marketing to Women on Facebook.

In short:

Quality counts: women are bombarded by marketing messages all day, every day, so don't spam.
Create an Emotional Connection by providing content they can relate to
Provide utility: make your fans look forward to your updates.
Give Fans a Voice: your Facebook Page is also one of the best “focus groups” on the web.
Listen: if a fan posts a question on your page, answer it.
Complement Her Life, Don’t Complicate It: keep the process simple.
Don’t Be Redundant: don't post the same message multiple times in their feed.
Keep the Shopping Experience Seamless
Remember: She’s a Social Shopper. Keep your offers and processes clear and honest.
Keep Your Fans in the Loop: Be upfront and straightforward, even if things go wrong.

Further reading (and some interesting cases):
10 Musts for Marketing to Women on Facebook

British women would rather lose their boyfriend than their mobile phone

clo willaerts — Mon, 04 Jan 2010 13:46:33 GMT
A new survey conducted by British pawnbroker Borro.com on 4,000 women has revealed that British women prefer their mobile phones over their boyfriends.

No less than 40% of the women interviewed said they would be "devastated" if they lost their mobile phones. At the same time, one third of the ladies admitted they could very well go through life without a man. Boyfriends actually came up at number five on the women’s list of objects they wouldn’t want to live without, followed immediately after diamond rings, pets, laptops and hair straighteners.

Top 5 of women's most treasured possessions:
Mother
Photographs
Mobile phone
Best friend
Boyfriend

Other items included in the list of prized possessions are mascara, a pair of favorite shoes, concealer and Vaseline. On average, women spend £624 (about 700 euros) yearly on treats that boost her mood – including here anything from a candy bar and ice cream to cosmetic products and jewelry.

Further reading:
How women love their mobile phones... more than their boyfriends @ Dailymail.co.uk
Women Love Their Phone More than Their Boyfriend @ Today's News - Softpedia

Belgacom stijft kas overheid

DocuDaily — Mon, 01 Mar 2010 09:30:34 GMT
Dankzij kostenbesparingen steeg de nettowinst van Belgacom van 800 tot 904 miljoen euro. Overheid ontvangt dividend van 376 miljoen euro Christof Vanschoubroek De overheid pikt een mooi graantje mee van de mooie resultaten die Belgacom vorig jaar neerzette. Vadertje staat heeft nog altijd meer dan de helft van de aandelen van Belgacom in handen. Van de 667 miljoen euro die de telecomgroep voor 2009 ...

Telenet roept overheid op te investeren in netwerk

DocuDaily — Mon, 01 Mar 2010 09:25:48 GMT
Telenet gaat de komende jaren jaarlijks 30 miljoen euro extra in zijn netwerk investeren. Het roept de overheid en sectorgenoten op tot samenwerking om de 'netwerkeconomie' een impuls te geven. Ceo Duco Sickinghe van Telenet trekt een parallel met het Digitaal Actieplan Vlaanderen uit 2005. Met dat plan wilde de Vlaamse overheid Vlaanderen uitbouwen als informatiemaatschappij, maar ook de digitale ...

Schokkend! Pulpblad maakt kans op Pulitzer!

DocuDaily — Fri, 26 Feb 2010 09:41:20 GMT
'National Enquirer' dingt mee naar journalistieke prestigeprijs Schokkend! Pulpblad maakt kans op Pulitzer! Journalistiek Amerika davert op zijn grondvesten nu een 'boekske' meedingt naar een Pulitzer Prize, de Oscar onder de persprijzen. Met zijn berichtgeving over de affaire van voormalig presidentskandidaat John Edwards dingt The National Enquirer mee in twee belangrijke categorieën. En dat voor ...

'De Volkskrant' krijgt tabloidformaat

DocuDaily — Fri, 26 Feb 2010 09:36:26 GMT
Brussel l De Volkskrant zal vanaf maandag 29 maart op tabloidformaat verschijnen. Tegelijkertijd wordt de Nederlandse krant ook uitgebreid. De Volkskrant wordt nu nog op het grote broadsheetformaat gedrukt. Om het gebruiksgemak van de lezer te vergroten en om de krant beter zijn nieuws- en achtergrondsfunctie te laten vervullen, is beslist om over te schakelen naar het kleinere en handiger tabloidformaat. ...

Mediakaart stopt luisteraars in vakjes

DocuDaily — Fri, 26 Feb 2010 09:31:02 GMT
Nadat Piet Van Roe, de huidige ad interim-baas van de VRT, in 1986 directeur-generaal radio bij de BRT was geworden, introduceerde hij de profilering van de verschillende radionetten. Door onderzoek werd gepeild naar de behoeften van de Vlamingen, zodat het aanbod op radio daarop afgestemd kon worden. Van Roe zou dezelfde profilering later ook gaan toepassen bij de tv-zenders van de openbare omroep, ...

Twitter start advertentieplatform

DocuDaily — Fri, 26 Feb 2010 09:11:42 GMT
Twitter heeft plannen om binnen een maand met een eigen advertentieplatform te komen. De site zou deze in beta-versie live willen zetten. Momenteel is het platform nog in de testfase. Dat heeft Anamitra Banerji, hoofd productmanagement bij Twitter, gezegd op een bijeenkomst van het IAB (Interactive Advertising Bureau). Banerji geeft aan dat Twitter alleen relevante advertenties aan de gebruiker wil ...

Neolane versterkt positie in Europa en in de Verenigde Staten

DocuDaily — Fri, 26 Feb 2010 08:59:04 GMT
Het jaar 2009 is zeer succesvol geweest voor Neolane dankzij een sterke internationale ontwikkeling (Verenigde Staten, Verenigd Koninkrijk, Scandinavische landen) en het feit dat het bedrijf de nieuwe marketingtrends op de voet gevolgd heeft en haar software van de nodige innovaties voorzien heeft: cross channel marketing, interactieve personalisatie, beheer van transactieberichten en integratie van ...

Nieuw PR-bureau FINN van start

DocuDaily — Fri, 26 Feb 2010 08:40:02 GMT
Gisteren ging het nieuwe PR-bureau FINN van start. Het wil een antwoord op de toenemende vraag naar professionele mediarelaties. "Wat mij destijds altijd opviel als journalist, is hoe knullig vele bedrijven en instellingen omgaan met de pers,” zegt zaakvoerder Kristien Vermoesen. “Veel PR-professionals blijven nog altijd proberen om media en journalistiek met een waas van voodoo te omgeven. Bij FINN ...

Feeling voelt voor Happiness

DocuDaily — Fri, 26 Feb 2010 08:34:26 GMT
Happiness Brussels heeft na een consultatieronde waarin ook verschillende vertrouwde Sanomabureaus zoals VVL BBDO en Duval Guillaume Brussels aan bod kwamen, het vertrouwen van Feeling gekregen om het merk in een “alles is media” optiek neer te zetten. “Voor Feeling is het belangrijk een communicatiepartner te hebben die enerzijds het merk goed aanvoelt en anderzijds meedenkt over innovatieve insteken ...

Woestijnvis koopt Humo

DocuDaily — Thu, 25 Feb 2010 16:33:34 GMT
VILVOORDE - "Pas maar op dat we jullie niet opkopen", toeterde Wouter Vandenhaute in 2001, toen de concurrentieslag tussen Bonanza en Humo volop woedde. Hij heeft gelijk gekregen: Woestijnvis verwerft 49 procent van de aandelen van Humo. Anderzijds neemt Sanoma Magazines een participatie van 25 procent in Woestijnvis. BRUSSEL - "De officiële publicatie van het ontslag van kardinaal Godfried Danneels ...

'Goedele' is voor een keer 'Erik'

DocuDaily — Thu, 25 Feb 2010 16:33:33 GMT
HASSELT - Filmregisseur en tv-presentator was hij al, nu is Erik Van Looy ook een tijdschrift. "Voor één keer maar", zegt de man die zijn voornaam leent aan een 'broertje van Goedele'. Er liggen 180.000 exemplaren in de winkel. Erik - 180 pagina's dik en vanaf vandaag te koop - is een wederdienst voor Goedele Liekens' aanwezigheid in 'De slimste mens'. "We zochten voor een eenmalig blad een broertje ...

VRT-baas Piet Van Roe halveert directiecollege

DocuDaily — Thu, 25 Feb 2010 16:33:32 GMT
BRUSSEL - De raad van bestuur van de VRT heeft de nieuwe organisatiestructuur van de omroep goedgekeurd. Op voorstel van Piet Van Roe, gedelegeerd bestuurder ad interim, wordt er gesnoeid aan de top. Het directiecollege wordt gehalveerd. Dit jaar worden de 45ste Virga Jessefeesten georganiseerd in Hasselt. Elke Hasselaar kijkt uit naar deze zevenjaarlijkse festiviteiten. Dit jaar zet Lisa Del Bo haar ...

48 banen weg bij Nederlandse Media Groep Limburg

DocuDaily — Thu, 25 Feb 2010 16:33:30 GMT
SITTARD - Bij de kranten Dagblad De Limburger en Limburgs Dagblad in de Nederlandse provincie Limburg, moeten 48 voltijdse banen verdwijnen. Dat is ongeveer 10 procent van het totale personeelsbestand. De uitgever van de twee kranten, Media Groep Limburg, zet vanwege teruglopende inkomsten uit advertenties en abonnementen het mes in de organisatie. Het grootste deel van de reorganisatie gaat ten koste ...

Pfaffs versus TV Familie

DocuDaily — Thu, 25 Feb 2010 16:33:29 GMT
Antwerpen - Voor de rechtbank van eerste aanleg in Antwerpen is gisteren het kort geding ingeleid dat de familie Pfaff heeft aangespannen tegen De Persgroep Publishing, de uitgever van het weekblad TV Familie. Gepleit werd er nog niet: dat gebeurt op 5 november. Een rechter had vorige week op eenzijdig verzoekschrift van de Pffafs beslist dat een stuk over de boekhouding van de bekende familie niet ...

"Goedele is weerspiegeling van de volmaakte vrouw"

DocuDaily — Thu, 25 Feb 2010 16:33:29 GMT
VILVOORDE - Gisteren stelde de Wilrijkse bestsellerdichter Marc Pairon (inzet) zijn verzenbundel 'Top 50 intiemste liefdesverzen!' voor. Oftewel 's mans open brief aan Goedele Liekens. Pairon kreeg zijn muze echter niet voor het eerst in levenden lijve te zien want Goedele lag met griep ziek in bed. voor Goedelemaannacht, 02.08 uur 1. Ik zie hoe mals je eetbaar bent. Ruik je warme lippen, die naar ...

Handel via websites steeg vorig jaar met 20 procent

DocuDaily — Thu, 25 Feb 2010 16:33:29 GMT
BRUSSEL - De Belgische e-commerce websites hebben in 2009 ondanks de crisis een grotere omzet geboekt dan in 2008. De omzet steeg naar 705 miljoen euro, een toename van 20 procent. Nieuw is dat steeds meer klassieke winkels de stap naar een online shop wagen, meldt onlinebetaalspecialist Ogone. De cijfers hebben betrekking op de Belgische handelaren die gebruik maken van de diensten van Ogone en die ...

Krant in de Klas start weer

DocuDaily — Thu, 25 Feb 2010 16:33:27 GMT
ETTERBEEK - Het project Kranten in de Klas wordt steeds populairder. Vorig schooljaar vroegen leerkrachten 1,9 miljoen Vlaamse kranten aan in zeven dagen. Dubbel zoveel en zes keer zo snel als in 2005. Kranten in de Klas (KiK), een media-educatief project van de Vlaamse Dagbladpers, wil het krantenlezen bij jongeren bevorderen. Leerkrachten krijgen twee weken lang krantenpakketten aangeboden om daarmee ...

60 jaar Weekkrant/Streekkrant

DocuDaily — Thu, 25 Feb 2010 16:33:27 GMT
Hasselt - De Limburgse edities van De Weekkrant/De Streekkrant pakken morgen donderdag uit met een speciale jubileumeditie. Aanleiding is het 60-jarig bestaan van de groep van gratis huis-aan-huisbladen, met 2,8 miljoen exemplaren de grootste krant van het land. In 1949 verschenen de allereerste gratis huis-aan-huisbladen in Limburg. Toen was dat nog onder de naam 'Hier'. (Hier Sint-Truiden, Hier ...

"Waarom zouden we reageren op leugens?"

DocuDaily — Thu, 25 Feb 2010 16:33:26 GMT
HASSELT - Het weekblad TV-Familie pakt deze week uit met een opmerkelijk interview met een medewerker die vijf jaar voor de Pfaffs werkte. Die schildert Jean-Marie af als een bedrieger die door zijn veelvuldige overspel Carmen naar de fles(sen) deed grijpen. En volgende week wil hij de financiën van de Pfaffs uit de doeken doen. Na het eerste deel van het interview blijft er geen spaander meer heel ...

3600 prijzen voor 600 mensen

DocuDaily — Thu, 25 Feb 2010 16:33:25 GMT
Genk In het verlengde van de Humo-stunt van vorige week werden afgelopen zaterdag 3600 prijzen uitgegooid op de Grote Markt in Genk. De actie maakt deel uit van de promotie van Genk. Volgens de organisatoren kwamen zo'n 600 mensen opdagen voor de prijzengrabbel.Schepen van economie Wim Dries beloofde een goed gevulde prijzenpot. Tien winnaars die elk aankoopbonnen van 360 euro kregen om te winkelen ...

"Crisis doet vrouwen beknibbelen op kapper en kleding"

DocuDaily — Thu, 25 Feb 2010 16:33:25 GMT
HASSELT - De Libelle-lezeres bespaart op "leuke dingen" zoals kapper, kleding en accessoires, zo leert de Crisisenquête van het vrouwenblad. Kinderen worden zoveel mogelijk gespaard, terwijl alleenstaande moeders de crisis keihard voelen.In maart en in juni vulden 3.400 lezeressen de enquête in. Op enkele maanden tijd is hun vertrouwen in de economie gestegen, zegt Carine Stevens, auteur van het artikel ...

Gamen als huiswerk wiskunde

DocuDaily — Thu, 25 Feb 2010 16:33:24 GMT
HASSELT - Een kwart van de Vlaamse leerlingen in het eerste jaar van het secundair onderwijs - zo'n 15.000 scholieren - krijgt voor het vak wiskunde huiswerk in een hip jasje: de game 'Monkey Labs'. Een educatief videospel waarin leerlingen wiskundige oefeningen moeten oplossen om een level verder te geraken. 'Monkey Labs' is een initiatief van gamebedrijf Larian Studios uit Oudenaarde en de Brugse ...

Goedkope pc-pakketten voor iedereen

DocuDaily — Thu, 25 Feb 2010 16:33:24 GMT
BRUSSEL - Weldra kunt u in de winkel terecht voor een goedkope desktop-pc of laptop binnen het overheidsproject 'Start2surf@home'. Daarmee wil de federale overheid de digitale kloof in ons land helpen dichten. Met de publicatie van het Koninklijk Besluit vrijdag in het Staatsblad is het startschot gegeven voor de opvolger van het eerdere overheidsinitiatief 'Internet voor Iedereen'. De nieuwe campagne ...

Vtm wint strijd om kijkcijfers

DocuDaily — Thu, 25 Feb 2010 16:33:22 GMT
Hasselt - Vtm is prima begonnen aan het nieuwe tv-seizoen. De zender stak er maandagavond met kop en schouder bovenuit. 'Boer Zkt Vrouw' zette de beste prestatie neer met 928.930 kijkers. 'Code 37' mocht meteen 851.529 kijkers verwelkomen. Beide vtm-titels haalden 40% marktaandeel. De opgefriste soap 'Familie' moest wel de duimen leggen voor de terugkeer van 'Thuis'. Bij Eén was er veel minder belangstelling ...

Stampmedia start ook in Genk redactiekern

DocuDaily — Thu, 25 Feb 2010 16:33:22 GMT
Stampmedia, het eerste erkende media-agentschap waar jongeren het nieuws bepalen, gaat een redactiekern oprichten in Genk. Die is gisteravond voorgesteld in jeugdcentrum Rondpunt 26. Stamp Media werd twee jaar geleden in Antwerpen opgestart en heeft nu ook een afdeling in Limburg. "Wij organiseren workshops waar jongeren leren omgaan met de mediamiddelen die we ter beschikking hebben", zegt coördinator ...

Nintendo is piraterij spuugzat

DocuDaily — Thu, 25 Feb 2010 16:33:21 GMT
HASSELT - Piraterij is een tijdbom die steeds luider begint te tikken in de gamesindustrie. Het mp3-debacle van de muziekbizz indachtig, bereiden verschillende firma's zich voor op een groots offensief tegen de illegale kopieerders. Nintendo, dat het probleem nu ook op Europees niveau wil aanpakken, op kop. Want hun DS lijkt het slachtoffer te worden van zijn eigen succes. Sinds 1983 heeft Nintendo ...

Els De Schepper brengt glossy uit

DocuDaily — Thu, 25 Feb 2010 16:33:21 GMT
Hasselt - Els De Schepper lijkt Goedele Liekens achterna te gaan met een eigen tijdschrift. Is de glossy, 64 pagina's dik en te koop aangeboden voor 3,95 euro, méér dan een stunt in het kader van haar nieuwe onemanshow 'Els de Schepper roddelt'? "Zeker wel", zegt bladmanager Hans Uitdenhouwen van Mamzels bvba. "Na een tweede nummer in november hangt het van de verkoop af of Els als personality-magazine ...

Humo-stunt tast imago van Genk

DocuDaily — Thu, 25 Feb 2010 16:33:19 GMT
"De publiciteitsstunt van Genk in Humo tast het imago van de gemeente en van Limburg aan in plaats van het te verbeteren." Dat zegt Angelo Bruno, fractieleider van oppositiepartij Pro Genk. "Een publireportage met een herder en schapen wekt niet meteen de indruk dat Genk een moderne stad is met een moderne samenleving. Het vooroordeel dat Limburg een boerenuithoek is van Vlaanderen wordt alleen maar ...

Van placemats tot een nieuw horecamagazine

DocuDaily — Thu, 25 Feb 2010 16:33:19 GMT
TESSENDERLO - Het jonge media- en reclamebureau Attraktief Management heeft zopas zijn intrek genomen in een nieuw pand in Tessenderlo. Moest ook, want na twee jaar telt het bedrijf al een kleine 20 medewerkers. Zopas is een nieuw horecamagazine op poten gezet. Attraktief Management is het bedrijf van Franky Dierckx (bijna 38), een selfmade ondernemer van het zuiverste water. Na 12 jaar als arbeider ...

MNM scoort slechter dan voorganger Donna

DocuDaily — Thu, 25 Feb 2010 16:33:18 GMT
BRUSSEL - Als je een product vervangt door een ander doe je dat met de bedoeling dat het nieuwe beter verkoopt dan het oude. Helaas voor de VRT-strategen die het zo hebben bedacht: MNM haalt slechtere luistercijfers dan zijn voorganger Radio Donna. Radio Donna sloot zijn bestaan af met een marktaandeel van 12,5 procent. Toen MNM op 5 januari in de ether ging, waren de eerste cijfers goed. Uiteraard: ...

Lang genoeg gewacht op Acht

DocuDaily — Thu, 25 Feb 2010 16:33:17 GMT
hasselt - Lang genoeg gewacht op Acht: maandag - 's avonds om 8 uur, natuurlijk - start de nieuwe televisiezender van Concentra Media. Met een hofleverancier als HBO en andere paradepaardjes wordt uw tv-aanbod een stuk rijker. Alle digitale kijkers kijken vanaf maandag gratis naar Acht, dat in het basispakket van Telenet/INDI, Belgacom TV en Numericable is opgenomen. Acht voert trots de vlag van de ...

Zes Vlaamse vrouwen op tien willen vaker seks

DocuDaily — Thu, 25 Feb 2010 16:33:16 GMT
HASSELT - Vrouwenweekblad Flair komt vandaag met de 'Grote Seksenquête' én met opvallend nieuws: ondanks onheilspellende eerdere berichten willen vrouwen nu toch meer seks. Dat blijkt uit de online-enquête die bijna 2.500 vrouwen invulden. 86 procent van hen is tussen 15 en 34 jaar - jonge vrouwen dus. Ze vulden vragen in maar maakten ook hun zogenaamde seks-cv (aantal bedpartners, leeftijd eerste ...

Telenet groeide vorig jaar op alle fronten

DocuDaily — Thu, 25 Feb 2010 10:40:29 GMT
Telenet groeide vorig jaar op alle fronten. De aandeelhouders mogen er mee van genieten. Mechelen Telenet won vorig jaar klanten op alle terreinen waar het actief is: 131.000 voor breedbandinternet, 112.000 voor vaste telefonie, en 329.000 voor digitale televisie -wat het verlies van 60.000 analoge televisiekijkers ruimschoots compenseerde. En met de lancering van 'gesubsidieerde gsm's' -voor de prijs ...

Sony Ericsson past voor productie Google Phone

DocuDaily — Thu, 25 Feb 2010 10:28:43 GMT
Londen l Sony Ericsson heeft geweigerd om de Nexus One, de onlangs gelanceerde smartphone van Google, te maken. Google had dat gevraagd omdat het geen eigen telefoonfabriek bezit. De Zweeds-Japanse telefoonbouwer heeft echter bedankt voor het aanbod omdat het niet voor andere merken wil produceren en enkel eigen toestellen op de markt wil brengen. Na de weigering stapte Google naar de Taiwanese telefoonmaker ...

MOA adviseert meer adviserende rol onderzoeksbureaus

DocuDaily — Thu, 25 Feb 2010 10:12:26 GMT
Onderzoeksbureaus moeten een meer adviserende en consultancygerichte rol spelen. Dat zeggen klanten van marktonderzoek in een online brainstormsessie van de Nederlandse MOA (MarktOnderzoekAssociatie) over de toekomst van het vak. De MOA organiseerde een brainstorm over de kansen die er de komende vijf jaar voor bureaus liggen. 53 opdrachtgevers uit het MOA klantenpanel hebben aan deze brainstorm deelgenomen. In ...

Samenstelling PAMPA-jury

DocuDaily — Thu, 25 Feb 2010 09:53:24 GMT
In samenwerking met de Federale, Vlaamse en Waalse Overheid organiseren de uitgevers van Febelmag, de Federatie van de Belgische Magazines, voor de 7de keer de Public Authorities Magazine Print Award. In tegenstelling tot andere creatieve prijzen is PAMPA een wedstrijd van adverteerders, in casu, de verschillende overheden, met niet-commerciële campagnes. Onder het voorzitterschap van Jo De Ro, administrateur-generaal ...

Woestijnvis nu al grote winnaar 'Vlaamse Televisie Sterren'

DocuDaily — Wed, 24 Feb 2010 09:51:06 GMT
Bij Woestijnvis zullen ze tijdens De Nacht van de Vlaamse Televisie Sterren op 6maart bloemenvazen tekortkomen. Gisteren maakten Cathérine Moerkerke en Wim De Vilder de genomineerden bekend in de enige publiekscategorie: beste programma. Met 'Van Vlees en Bloed', 'De slimste mens ter wereld' en 'De pappenheimers' heeft Woestijnvis drie van de vier nominaties beet. Jan CLAEYS De spanning voor de Vlaamse ...

Draadloos telefoneren via WiFi als alternatief

DocuDaily — Wed, 24 Feb 2010 09:45:30 GMT
Als de gsm's binnen in uw bedrijfsgebouwen niet goed werken, maar u toch niet opnieuw naar vaste lijnen in het hele bedrijf wil, is er nog een uitweg via het internet. U kunt bellen via WiFi, een standaard die vandaag vooral wordt gebruikt om draadloos te surfen. Volgens een recent rapport van Deloitte kan 2010 daar een scharnierjaar voor worden, gezien de toename van het aantal gsm's die werken met ...

Web 2.0 botst op privacy

DocuDaily — Wed, 24 Feb 2010 09:40:44 GMT
Deze generatie zal het recht opeisen om zijn jeugdzonden van het net te laten verdwijnen Blippy is het meest absurde Web2.0-idee ooit verzonnen. En dat wil wat zeggen! Het is een website die automatisch een bericht op het net plaatst telkens je een aankoop doet met je kredietkaart. Wie is zo gek om daaraan mee te doen? Wel -zo moeten de oprichters hebben gedacht- dezelfde mensen die nu al elk idee ...

Exqi Plus start met twintigduizend kijkers

DocuDaily — Wed, 24 Feb 2010 09:37:48 GMT
De start van Exqi Plus, de nieuwe algemene zender van Alfacam-topman Gabriel Fehervari, is de kijker ontgaan. Het gecumuleerd bereik van het sobere lanceringsprogramma, dat diezelfde avond meermaals werd herhaald, bedroeg amper 20.000 kijkers. Maar dat leidt niet tot paniek in het Media Center in Lint. 'De mensen moeten de zender nog leren kennen', zegt woordvoerder Sven Verresen. 'Het is de bedoeling ...

Google, gelieve met uw handen van mijn boeken te blijven

DocuDaily — Wed, 24 Feb 2010 09:32:19 GMT
Thomas Pynchon, Philip Pullman, Zadie Smith en nog 6.500 schrijvers willen niet dat Google hun boeken digitaliseert. BRUSSEL Voor de uitbouw van Google Books laat het internetbedrijf overal ter wereld boeken inscannen om ze online ter beschikking te stellen. Tegen de helft van dit jaar wil Google een half miljoen titels kunnen aanbieden via het internet. Het internetbedrijf stelt zich daarbij redelijk ...

6.500 auteurs stappen uit Google Books

DocuDaily — Wed, 24 Feb 2010 09:19:48 GMT
New York l Zowat 6.500 auteurs, waaronder grote namen als Thomas Pynchon, Louis de Bernières, Bret Easton Ellis, Zadie Smith en Graham Swift, hebben een njet gegeven om hun boeken te laten opnemen in de digitale bibliotheek die Google aan het uitbouwen is. Ook de erven van Roald Dahl en Rudyard Kipling geven geen toestemming om hun werk te digitaliseren. Dat blijkt uit documenten uit de rechtszaak ...

Confectiejournalistiek

DocuDaily — Wed, 24 Feb 2010 09:17:05 GMT
De Nederlandse mediagoeroe Leon de Wolff kwam bij De Morgen én De Standaard de commerciële publieksjournalistiek prediken. K ranten voor de zondvloed? Onder die titel zet hoogleraar mediageschiedenis Huub Wijfjes in het februarinummer van Ons Erfdeel de terugloop van de krantenverkoop in Vlaanderen, Wallonië en Nederland in de verf. 'Tussen 1995 en 2008 is in Duitsland een daling van bijna 20 procent ...

Journalistieke gangsters

DocuDaily — Wed, 24 Feb 2010 09:13:56 GMT
De onafhankelijke journalistieke blog De Werktitel gaat vanaf vandaag door het leven onder de nieuwe naam Apache. Sinds De Werktitel vier maanden geleden zijn eerste artikel online plaatste, is het 'journalistiek laboratorium' via mond-aan-mondreclame uitgegroeid tot een publiekslieveling. Nogal wat geëngageerde lezers kunnen de (media)kritische berichtgeving best smaken. 'Blijkbaar is de tijd rijp ...

GAMEFLASH

DocuDaily — Wed, 24 Feb 2010 09:11:26 GMT
De Belgische spelontwikkelaar Tale of Tales (bekend van The Path en Fatale ) stelde op het Art History of Games-symposium in Atlanta haar allereerste iPhoneapplicatie voor. Vanitas is geen traditioneel spelletje met regels en beloningen, maar een interactief meditatie-instrument. In een klein houten doosje worden objecten samengebracht die de speler over zijn sterfelijkheid doen nadenken. Geen zielloos ...

Kerncijfers geadresseerde reclamezendingen in 2009

DocuDaily — Wed, 24 Feb 2010 08:56:22 GMT
De bruto-investeringen gingen er met 1,2 % op vooruit en daarom kon Direct Mail zich handhaven op een erg moeilijke mediamarkt. De bruto-investeringen in Direct Mail liepen in 2009 op tot 349,1 miljoen euro, wat overeenkomt met een groei van 1,2 % in vergelijking met vorig jaar. Dat cijfer werd berekend door de Direct Mail Pige (beheerd door Mediaxim) op basis van een methodologie die vergelijkbaar ...

Voorspelbaarheid troef bij nieuwste Vlaamse zender

DocuDaily — Tue, 23 Feb 2010 09:27:20 GMT
Gisteren gezien: lancering van Exqi Plus Voorspelbaarheid troef bij nieuwste Vlaamse zender Brussel l De start van Exqi Plus was ongetwijfeld de soberste uit de Vlaamse televisiegeschiedenis. Er stond wel champagne op de tafeltjes, maar verder was er van enige glitter of glamour geen sprake. BV's, nochtans een absolute vereiste voor een tv-feestje, waren opvallend afwezig. Jan Verheyen draafde nog ...

Goedele gaat vreemd

DocuDaily — Tue, 23 Feb 2010 09:15:20 GMT
Het Servische publiek mag zich binnenkort verdiepen in Het Vaginaboek en Haar Penisboek van Goedele Liekens. De uitgeverij JP Zavod Za Udzbenike heeft de Servische rechten van het boek verworven. Beide boeken zullen ongeveer 10 euro kosten en een oplage hebben van minstens 1.000 exemplaren. De uitgeverij heeft ook alvast een optie genomen op Ons Seksboek, het derde boek van Goedele. En nog meer goed ...

Exqi Plus presenteert programma’s én adverteerders

DocuDaily — Tue, 23 Feb 2010 08:57:31 GMT
Exqi Plus start vanavond, maandag 22 februari, om 20u. De langverwachte zender pakt uit met programma’s en met adverteerders. Ondanks zijn profilering als portaalzender zweert Exqi Plus net als een generalistische zender bij een horizontale programmering. Momenteel is die erg beperkt. CEO Gabriel Fehervari belooft drie uur “verse” televisie per dag. Vanavond start Exqi met DAG1: daarin stelt het zichzelf ...

Telenet in zee met Norkring België voor digitale televisie via antenne

DocuDaily — Tue, 23 Feb 2010 08:54:18 GMT
Telenet heeft een akkoord met Norkring België ondertekend voor de distributie van digitale televisie via antenne in Brussel en Vlaanderen. In ons land is digitale televisie via antenne of terrestriële digitale televisie een nieuw fenomeen. Via deze nieuwe distributiemogelijkheid kan Telenet haar televisiepakketten nu behalve in Vlaanderen ook in Brussel verdelen. Op de koop toe kan Telenet nu in Brussel ...

Home

iPhone 4 • What you need to know

Stop|watch en version digitale

MAGSCAN dévoile l’ADN des magazines

Yes, MAGSCAN!

Un blog pour mieux comprendre les femmes!

Stop|watch

Women still like social networking sites better

Retailers use social media for for loyalty and referral marketing

Le programme Pink Ribbon 2010 explose littéralement!

Sandra De Preter quitte Sanoma Magazines Belgium et devient le nouvel administrateur délégué de la VRT

New: Libelle mensuels

Passons à table avec le Feeling Resto-Gids

Les femmes et leur…iPhone

Shopping pages can optimise advertising effects

No wall comments, no "likes" and other interesting Facebook Page facts

What do Hyper-Social Organizations do differently?

How social media brings back humanity in digital life

Virtual goods: women are biggest spenders

Sanoma Magazines iPhone survey: Women and their iPhone

Vitalicious: great example of email marketing, social plugins and coupons combined

How do big brands engage their audience on Facebook?

How people influence each other

Social CRM: most popular online IDs used to sign in

Blogging mothers wooed by big brands

Mothers on Twitter are looking for information, deals

Study: More Than One-Third Of Women 'Addicted' To Facebook

Ecommerce loves the Facebook like buttons

Top 15 countries on LinkedIn - and Belgium is one of them

HR pros use LinkedIn, Facebook, Twitter for recruiting

Hebdomadaire Flair lance son premier iPhone app

test

geentst

“Social commerce is the concept of word of mouth applied to e-commerce”

Business vs social media: self-organized or managed?

Social CRM: The time of the passive customer is history

How to track and map consumer buying intentions using social media

Field Experts, Lifecasters and other Social Media Moms

The Social Customer: who is she?

Social Media metrics: what can Facebook, Google tell you?

Social Media Strategy: which department is responsible?

The 5 most popular Facebook Page categories are all about entertainment

2011 : Télé Moustique annonce un magazine revisité

Sanoma Magazines lance une nouvelle cellule content marketing

Un lecteur Humo se reconnaît à son regard allumé

Libelle échappe à la crise!

L’été chaud de Goedele

Twitter as a customer service and marketing channel

Facebook and Twitter are chick magnets

Facebook and Twitter are chick magnets

What women plan to do online this summer

What women plan to do online this summer

Femmes d'Aujourd'hui et Garnier Ultra Lift inversent le temps!

Pink Ribbon magazine 2010 poursuit sa lutte contre le cancer du sein

Pages Shopping dans Libelle et Femmes

zappybaby.be revu et amélioré

BEWEB et Sanoma: 10 ans d'une formule online combinée

ZOOM SANTE: un méga-tirage de 705.000 exemplaires!

Flair Shopping Day vainqueur du Best Activation Award en catégorie Media

Feeling 20 ans: la Fête avec le "F" de Feeling.

Styletoday.be

MAGSCAN Opportunity Plan

Comme si c’était la première fois…

Télé Moustique Special Festivals

Les meilleures affaires pour les lectrices de Flair sur le nouveau Flair Outlet-Avenue

Bravissimo au team de Libelle Shop !

Femmes d'Aujourd'hui.be dit OUI!

Flair 360°

Télé Moustique et Humo titillent Jupiler Tauro

Goedele enfonce le clou!

Page shopping dans Femmes d'Aujourd'hui et Libelle

Soyez partenaire privilégié de Humo's festivalitis! Dans notre Werchter Special et sur humo.be/festivalitis.

Télé Moustique & Humo titillent Jupiler Tauro!

Humo's Pop Poll De Luxe online

Radio 2 et Libelle s’activent pour ViA

‘Flair Love Application’ sur iPhone

Show Off 2010

Gael for Men & Feeling Mannen

Le Wijnegem Flair Shopping Day s’étend à Liège

Page ‘Shopping’ dans Libelle et Femmes d'Aujourd'hui